French luxury brand Lancôme has announced the appointment of singer-songwriter Aya Nakamura as its new global brand ambassador. Nakamura, who has released her latest album DNK, is known for mixing African influences and pop rhythms in her music. She has collaborated with luxury brands such as Balenciaga as well as mass-market players like Undiz and MAC Cosmetics. She joins Lancôme’s circle of muses, including Zendaya and Amanda Seyfried. The 27-year-old artist, who is the most listened to French-speaking artist in the world on Spotify with over 6 billion streams, will be featured in upcoming Lancôme advertising campaigns and a documentary…
Author: Team B.E
Everest Spices is one of the most famous spices companies in India. Everest Spices has recently launched a new campaign with one of the biggest superstars of Tollywood cinema. In the ad, it can be seen the male actor is sitting when people have come to approach him to become the brand ambassador of the brand. The male model eats the food and then says it tastes just like the home food. WATCH THE EVEREST SPICES – GARAM MASALA – HINDI AD HERE Everest Spices – Garam Masala – Hindi Ad Cast Male ModelMahesh Babu (Instagram @urstrulymahesh) Product/Campaign DescriptionThe Prince…
Zupee, an online gaming platform that features skill-based games, has announced that Salman Khan, a popular Indian actor, will be its brand ambassador. With this partnership, Zupee aims to expand its reach in the growing online gaming market and establish skill-based games as the preferred form of entertainment. The brand launched a campaign called “10 minute mein game ho jayega” (“let’s play a game in 10 minutes”), which features Salman Khan playing a variety of games on the platform, including Ludo Supreme, Trump Cards Mania, and Snakes & Ladders Plus. The campaign highlights Zupee’s unique selling point of offering quick…
Yamaha Launches New Tricity 125 and 155 Scooters in JapanTrikes may not be a common sight in India, but Yamaha’s latest Tricity 125 and 155 scooters have recently been launched in Japan, adding to the existing lineup in ASEAN markets and Europe. The Tricity 125, which was first introduced in 2014, has been updated with a new name and design, featuring a strong engine and stylish appearance. Powered by a variable valve actuation system and an engine start/stop system that utilizes Blue Core technology, the Tricity 125 can produce a maximum of 11.7 Nm of torque and 9 HP at…
PepsiCo’s popular lemon-flavoured drink, 7UP, has enlisted the help of south Indian actor Rashmika Mandanna as its brand ambassador in a new partnership aimed at strengthening its connection with young consumers across India. In addition to the announcement, 7UP has also released a light-hearted video featuring Mandanna alongside Fido Dido, the brand’s iconic mascot. “Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP,” said Naseeb Puri, Senior Marketing Director at PepsiCo India. The move is part of a larger push by beverage…
Lux Industries, the innerwear manufacturers, has recently launched a new campaign ‘Yeh Nahi Toh Kuch Nahi’. In the advertisement, it can be seen that the female model is missing her lover while touching and smelling his innerwear. Suddenly, the song ‘Ye Mera Deewana Dil’ starts playing in the background as the female model starts dancing. WATCH THE YEH NAHI TOH KUCH NAHI AD HERE Yeh Nahi Toh Kuch Nahi Ad Cast Female ModelJacqueline Fernandez (Instagram @jacquelinef143) Lux Industries (Chairman)Ashok Kumar Todi Directed byGauri Shinde Created byYellow Beetle Films Product/Campaign DescriptionLux Cozi proudly presents the super-talented and gorgeous Jacqueline Fernandez as our…
rlyblonde – the project of Brooklyn-based multidisciplinary artist Carina Allen – is making her musical debut with the release of her first single, “Fantasy,” out on all streaming platforms today. While this may be her debut as a singer-songwriter, rlyblonde is no stranger to the music industry. The New York-based twenty-something has long been the go-to photographer, videographer and creative director for numerous musicians. After years of supporting other artists and friends’ visions, she decided to put down the camera and pick up the guitar for a change. rlyblonde’s well-established visual world is given new dimension with the launch of her music project.…
Knee pain is no joke. According to American Family Physician 1 in 4 adults experience knee pain in their lives and its occurrence has increased 65% over the last 20 years. The question is how do we deal with it? My name is Ben Pavlovich and I am a Pain-Free Performance Expert and certified fitness coach. I have worked with hundreds of athletes and individuals over the years, many of them dealing with knee pain. Throughout the journey of running my company TonedX I spent years studying and experimenting with different training methodologies and exercises as well as learning from…
Lakme, an Indian cosmetics brand, has recently launched a new campaign in which they have talked about their new product 9to5 Matte Moist Facewash. In the ad, it can be seen that a female model is working on a construction side and then she starts talking the benefits of the product. It tells that product has green tea extracts and mineral clay, which cleanses the face deeply. WATCH THE LAKME 9TO5 MATTE MOIST FACEWASH AD Lakme 9to5 Matte Moist Facewash Ad Cast Female ModelMrunal Thakur (Instagram @mrunalthakur) CEO & Executive Director (Lakmé Lever)Pushkaraj Shenai
Reliance Retail’s footwear retail chain, Trends Footwear, has added Bollywood celebrities Kiara Advani and Sidharth Malhotra to its team as brand ambassadors. With a goal of solidifying its position in the Indian fashion footwear industry and appealing to the youth demographic, Trends Footwear is known for its extensive collection of footwear across categories. Commenting on the new partnership, Akhilesh Prasad, CEO of Fashion and Lifestyle at Reliance Retail Limited, stated, “Our main objective was to create a strong connection with young people across India, and in Kiara Advani and Sidharth Malhotra, we have two popular, talented Bollywood icons with a…