Skincare brand Joy ropes in Kriti Sanon as brand ambassador
As the winter season is approaching, leading skincare brand Joy has roped in Bollywood actress Kriti Sanon as its brand endorser. The 29-year-old actress will be endorsing Joy’s popular winter care product Honey Almond lotion. Sanon will allegedly be appearing in an integrated marketing campaign around the product that will also feature a refreshingly new television commercial.
Speaking about this association, Chairman, RSH Global said, Sunil Agarwal, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti Sanon on board and we are confident that this partnership would be mutually beneficial to the brand as well as the endorser. I would like to welcome Kriti on board.”