Amanda Seyfried’s custom Miu Miu dress brought a soft yet striking touch to the Venice Film Festival. The lavender minidress featured an elegant low-cut neckline and an exceptionally minimal construction, with just two delicate straps holding the design in place. The pale lavender colour gave the dress a romantic and feminine feel, while the short silhouette added a youthful edge. One of its most distinctive details was the sheer fringed hem, which introduced texture and movement as Seyfried walked. The simplicity of the dress allowed its construction to do the talking. The thin straps created an almost barely-there effect around the neckline, while…
Author: Team B.E
Pune: As India gets ready to enter its festive season, Gargi by P N Gadgil & Sons (PNGS) is kicking off the celebrations with a new campaign featuring actor and brand ambassador Mithila Palkar, placing silver at the centre of the festivities. Built around the brand thought “Silver for the life you lead”, the campaign celebrates the versatility of 925 sterling silver and how it can move seamlessly from everyday moments to festive occasions, personal style and meaningful gifting. Rather than viewing festive jewellery only through the lens of grand occasions, Gargi’s latest campaign takes a more relatable approach, presenting silver as jewellery that keeps pace…
Anchor Oral Care has brought England cricket star Jos Buttler on board as its new brand ambassador in India, marking the oral-care brand’s first collaboration with an international sportsperson. The partnership brings together Buttler’s global cricket profile and strong connection with Indian audiences with Anchor Oral Care’s focus on quality, trust and everyday oral hygiene. The association is part of the brand’s wider plans to increase awareness and build deeper connections with consumers across India. Buttler has developed a strong following among Indian cricket fans through his performances in the Indian Premier League over the years. His international career and…
Magnum by Safari has added a familiar Bollywood face to its travel story. The luggage brand from Safari Industries has appointed actor Saif Ali Khan as its new brand ambassador. The partnership is built around Safari’s ‘Swag On The Move’ proposition for Magnum, which brings together three key ideas – modern design, everyday functionality, and affordable pricing. As part of the association, Saif Ali Khan will appear across the brand’s consumer and marketing initiatives. The actor will also feature in campaigns connected with Flipkart, which serves as the brand’s exclusive selling platform. The choice of Saif Ali Khan reflects the…
In India, Royal Enfield has expanded its Himalayan range with the introduction of the Himalayan 440, priced at ₹2.29 lakh (ex-showroom). This new motorcycle draws inspiration from the well-known Himalayan 411 but features a bigger engine, updated mechanical parts and a more refined specification. The launch also signifies 10 years of the Himalayan nameplate, which gives the new model a importance that goes beyond being just another motorcycle in Royal Enfield’s adventure range. The Himalayan 440’s bookings began on September 4 via Royal Enfield’s dealerships and on the company’s official website, with the initial group of motorcycles displaying a special…
he Science of Safe Breath-Hold Diving Human fascination with underwater exploration has driven technological innovation for generations, from primitive diving bells to sophisticated scuba systems that opened ocean depths to recreational access. The quest to experience submerged environments continues pushing engineering boundaries as enthusiasts seek to extend their capabilities safely and confidently. Modern wearable technology now brings professional-grade aquatic capabilities to recreational enthusiasts, democratizing access to depths and experiences once reserved for technical specialists with extensive training and expensive equipment. Free diving represents perhaps the purest expression of human aquatic potential, requiring no external breathing apparatus while demanding exceptional physiological…
Actor and entrepreneur Tamannaah Bhatia has joined GUESS Watches as the brand’s new ambassador in India, marking a new high-profile partnership for the fashion watch label. The association was announced at an event in Mumbai, where GUESS Watches introduced Bhatia as the new face of the brand. She will feature in upcoming campaigns and consumer-focused initiatives as the company works to strengthen its connection with younger fashion-conscious shoppers in India. Bhatia’s first campaign for GUESS Watches will feature the brand’s Fall/Winter 2026 collection and is scheduled to launch in September. The upcoming campaign will present watches as an important part…
Grammy-winning singer Kelly Rowland has added another major partnership to her career, becoming the newest brand ambassador for OLAY. The singer and actress will work with the skincare brand to promote its OLAY Super Collection, a range designed to support healthy-looking, hydrated and glowing skin. For Rowland, the partnership connects naturally with her own approach to beauty: keeping things simple and choosing products that easily fit into a busy day. Rowland said that her schedule is often packed, which is why she prefers a skincare routine that does not involve too many steps. She has particularly highlighted OLAY’s Super Serum…
Kawasaki has introduced the 2027 Ninja 500 in India, bringing the latest model year of its middleweight sportbike to the market at an ex-showroom price of Rs 5.76 lakh. The biggest change for 2027 is a new Lime Green colour scheme, giving the motorcycle the familiar visual identity that Kawasaki motorcycles have been associated with for decades. Bookings for the new Ninja 500 have opened through authorised Kawasaki dealerships in India, with deliveries expected to begin from the end of August 2026. While the colour scheme is new, Kawasaki has retained the mechanical package of the existing Ninja 500. A…
“A Manor’s Secrets. A Century of Deceit. A Widow’s Courage.” Rosalind Harrington has returned to Montrose Manor. But the woman who left the estate years ago is not the same woman who crosses its threshold now. Widowed and accustomed to relying upon her own judgment, Rosalind arrives at the magnificent but fading manor after receiving a summons from Lady Beatrice Montrose. The elderly woman is dying, and her final request carries the weight of something left unfinished. Rosalind expects sorrow. She does not expect a mystery. From the moment she arrives, the atmosphere at Montrose Manor is uneasy. Conversations stop…