Navee Tech is expanding into the UK golf market by naming Lucy Robson as its new brand ambassador. This partnership demonstrates the company’s commitment to modern golf technology and its goal of reaching younger, more digitally connected golfers. Navee announced the news at its UK launch event at Alwoodley Golf Club, a well-known historic venue. The event showcased the brand’s new smart electric golf trolleys to media, creators, and golf industry guests. Attendees could try the products on the course and see how the features make playing more comfortable and convenient. Lucy Robson is well known for her influence in…
Author: Team B.E
Parineeti Chopra is now the new brand ambassador for Johnson’s Baby. This partnership comes at a special time, as the Bollywood star is starting her journey into motherhood. The connection feels both timely and personal for her. Parineeti is known for her friendly and relatable image, which is expected to help Johnson’s Baby connect better with young parents in India. The company also launched a new nourishment range with milk and rice, inspired by the ideas of “Poshan Ka Pehla Sparsh” and “Food for Skin.” Parineeti attended a special event in Mumbai to help launch the new collection. The event…
Motorola has launched its first book-style foldable smartphone in India, the new Razr Fold. This is the company’s most premium phone so far, featuring top-end specs, a large 8.1-inch display, triple 50MP rear cameras, and the latest Snapdragon processor. The Razr Fold is Motorola’s first book-style foldable, after years of making mostly clamshell foldables in the Razr Flip series. With this launch, Motorola is now competing with the Samsung Galaxy Z Fold series, Vivo X Fold5, and Google’s Pixel foldables in the premium market. The Razr Fold starts at Rs 1,49,999 for the 12GB RAM and 256GB storage version. The…
Range Rover has launched the new Sport SV in India at an ex-showroom price of Rs 2.05 crore. This high-performance SUV is a more accessible option in the Sport lineup, sitting just below the limited-run SV Edition Two. It combines luxury, advanced technology, and powerful V8 performance. The new Sport SV costs Rs 30 lakh less than the Edition Two, making it a more attainable choice for those seeking top-level performance in a luxury SUV. Bookings are now open across India, and deliveries are expected to start in August 2026. This launch is notable because the new Sport SV is…
IPONE, a French manufacturer of premium lubricants, has entered the Indian market through a partnership with Motul India. This move brings the company into one of the world’s two largest motorcycle markets, where more riders are seeking high-performance motorcycle products. IPONE is recognized worldwide for its motorcycle lubricants and racing background. The company is introducing a range of engine oils and maintenance products for riders of all types, from daily commuters to racing professionals. A unique feature of IPONE’s launch in India is its product classification system, inspired by the Japanese judo belt ranking system. Rather than just technical categories,…
Kia India has announced a new Battery-as-a-Service (BaaS) finance program for its electric MPV, the Kia Carens Clavis EV, making EV ownership more affordable for Indian buyers. The financing model allows customers to purchase the vehicle separately from the battery, significantly lowering the upfront cost. Under the new BaaS plan, the Kia Carens Clavis EV starts at Rs 12.84 lakh (ex-showroom), with a battery subscription charge of Rs 3.3 per kilometre. The company says the initiative encourages electric vehicle adoption in India by offering more flexible and transparent ownership options. Kia India has partnered with major financial institutions, including ICICI…
Mankind Pharma has named veteran actor Rakesh Bedi as the new brand ambassador for Gas-O-Fast, its Ayurvedic antacid known for quick relief from acidity and indigestion. The company also launched a new campaign film featuring Bedi’s well-known comic timing to connect with people about a habit many share: overeating. The campaign uses the line, “Khana banane ka nahi, pachane ka solution,” to show Gas-O-Fast as a practical answer for the discomfort that comes after eating, not as a warning against enjoying food. Instead of telling people to avoid spicy snacks or big meals, the brand recognizes that food is an important part…
Nothing, a tech company from London known for rejecting the sameness of modern electronics, has found a collaborator that fits its style. The company just named Charli XCX as its first global brand ambassador and, importantly, as a shareholder. This partnership is more than a typical celebrity endorsement. Charli joins other cultural investors like The Weeknd, filmmaker Casey Neistat, and Swedish House Mafia. This group represents the kind of company few want to become. Nothing has always been clear about its values. Since launching five years ago, the company has challenged a tech industry it calls “cold and minimalist,” stuck…
P N Gadgil & Sons has named actor Sonali Bendre as its new brand ambassador, launching a campaign that celebrates tradition, family values, and classic jewellery. Starting May 8, Bendre is featured at the heart of the brand, with a focus on mangalsutras, traditional collections, and heirloom-style designs. With a legacy of more than 192 years, PNGS has positioned itself as a jewellery brand deeply connected to Indian culture and family milestones. The partnership with Sonali Bendre is carefully chosen, not only because of her popularity as an actor but also because of the image she represents to generations of…
Jimmy Choo has named Chinese actress Bai Lu as its new Global Brand Ambassador, deepening its partnership with one of China’s top entertainment stars. Bai Lu will also represent the brand’s fragrance line, building on her connection with the luxury label. This is a big promotion from Bai Lu’s earlier role as Asia-Pacific Brand Ambassador, which she held since 2025. In that position, she appeared in ads for Jimmy Choo’s Curve bags and signature shoes like the Adeline 60 pumps, Diamond Sling sneakers, and Aren SB slingbacks. With this new role, Bai Lu joins Chinese actor Wang Yibo as one…