Establishing a strong and recognizable brand is crucial for success in the fast-paced and highly competitive business world. A well-defined brand helps businesses differentiate themselves from competitors, create a memorable impression on customers, and build trust and loyalty. However, maintaining consistency across all brand elements can take some work, especially as companies expand and engage with diverse marketing channels. This is where branding guidelines play a pivotal role. This article will explore the significance of branding guidelines and how they contribute to a cohesive and effective brand identity. Defining Branding Guidelines Branding guidelines, or brand style guides or manuals, are…
Author: Team B.E
Samsonite, the renowned premium luggage brand, has recently announced Casper Ruud, one of the most talented tennis players in the world, as its global brand ambassador. This partnership brings together Ruud’s passion for travel and the need for durable and stylish luggage. As a frequent traveller, Ruud relies on Samsonite’s innovative Proxis luggage and Ecodiver backpack collection to suit his lifestyle on and off the court. With over a century of expertise in manufacturing high-quality luggage, Samsonite epitomizes leadership, innovation, and authenticity. These values align perfectly with Casper Ruud’s, making him an ideal ambassador for the brand. Ruud expresses his…
Have you ever wondered what happens when you visit a prisoner? You need to know a few things before seeing your incarcerated loved one. You don’t want to make any mistakes while you’re there. Otherwise, you could trigger some trouble during your visit. And no one wants that. Want to know what to expect when visiting a prisoner? Then read this guide to visiting a convict. It’ll walk you through the process and prepare you for your visit. Preparing for the Visit Before the visit, you should prepare yourself mentally and emotionally, as some prisons may require a rigorous search…
Lay’s, a completely owned subsidiary of PepsiCo, has recently launched a new campaign launched a new TV commercial to remind consumers to have ‘Ghar Par Lay’s Always’! In the advertisement, it can be seen that there’s some party going on at home when the male model’s girlfriend informs him that their stock and the chips are finished. The male model dressed as a burglar speedily heads out to the grocery store while going through a series of comedic misfortunes. WATCH THE CAUTION: KEEP GHAR PAR LAY’S ALWAYS AD HERE Caution: Keep Ghar Par Lay’s Always Ad Cast Male ModelRajkummar Rao…
Deepika Padukone, a renowned Bollywood actress and global fashion icon, has captivated audiences again in her first-ever campaign for Cartier as their global brand ambassador. Deepika’s elegance and sophistication shine through in these striking visuals, showcasing the latest Cartier high jewellery collection. Deepika Padukone has become synonymous with grace and style since being announced as the global ambassador for the prestigious French luxury brand Cartier. She has been spotted wearing Cartier pieces several times, including the dazzling yellow diamond necklace she wore at the Oscars 2023 in March. In the recent Cartier photoshoot, Deepika exudes an aura of timeless beauty.…
On May 31st, a seminar titled “Rita Levi-Montalcini (1909-2012): 10 Years after Her Passing” was held at the MAGI headquarters in San Felice del Benaco (Villa Bertelli-Maestrini). This prestigious event brought together esteemed professors and researchers who had the privilege of directly collaborating with Nobel laureate Rita Levi-Montalcini herself. Among the participants was also Dr. Matteo Bertelli, the President of MAGISNAT, who had a decade-long collaboration with Professor Levi-Montalcini in relation to the Foundation for Africa. Professor Levi-Montalcini, the recipient of the Nobel Prize in Physiology or Medicine in 1986 for the discovery of Nerve Growth Factor (NGF), was an…
The Rise of Brow Tinting in Dubai Eyebrow tinting has become one of the most sought-after beauty procedures in Dubai. With its ability to enhance and define the eyebrows, this technique has gained popularity among both locals and tourists alike. Whether you want to achieve bold and dramatic brows or prefer a more natural look, eyebrow tinting can help you achieve your desired results. Discover Eyebrow Tinting in Dubai! When it comes to eyebrow tinting in Dubai, there are numerous professional salons and beauty centers that offer this service. Skilled technicians use high-quality products and techniques to ensure optimal results. The process…
Did you know that over 20 million students were enrolled in American colleges and universities in 2022? College is a milestone that many people take to find their future career path. If you’re new to college, you might be wondering how to decide on a degree program or looking to prepare for an exam. Here’s a quick guide from Examlabs VCE to help you understand the various types of college degrees that are available. Associate’s Degree An associate’s degree, or an associate degree, is often a two-year degree that you can receive from a community college. Associate degrees exist for…
Do you feel as if it’s impossible to balance work and study? If so, you’re not alone. Over 70% of college students feel stress during the work-study balance. This is a problem since studies show that the less pressure you feel, the better you do. There’s no easy or overnight solution. If there were, everyone else would have figured it out. You’ll have to make some adjustments, stay committed, and get creative. Keep reading to learn about some great ways to find the balance between your job and your education. 1. Prioritize and Manage Your Time One of the most…
Former Indian Cricket captain Rahul Dravid has been appointed as the brand ambassador of Farmley. Farmley is a popular dry fruits and nuts brand and the cricketer would be seen endorsing the dry fruits range for the brand. The brand offers nutritious snacking choices to those seeking healthy food. “People these days are rapidly moving towards adopting a healthier lifestyle and they put a thought into whatever they consume throughout their day. They like to read and get themselves educated about different products available in the market, and choose what they think would be best for them, in terms of…