Lady Gaga is launching her long-awaited beauty brand

Lady Gaga is launching her long-awaited beauty brand exclusively on Amazon – and pre-orders start on Prime Day. On Tuesday, the singer announced on social media that Haus Laboratories is preparing to launch, with pre-orders available starting on July 15.

Haus Laboratories will be the first major beauty brand launched and sold exclusively on Amazon, according to business of fashion. It is reported that the Haus Laboratories lunch is planned for September.

This would be Amazon’s first time launching a major beauty line. And, as the sole celebrity-backed brand on Amazon Beauty. However, Haus Laboratories would gain a different type of exposure altogether.