Author: Jamie Prescott

Jamie has worked at some of the most creative branding agencies in the United Kingdom. He loves writing, and because of his experience with branding agencies, Jamie writes fabulous news about brands.

HFCL (Himachal Futuristic Communications Ltd.) is set to launch a new line of advanced wireless network connectivity solution “IO”. “IO” is an acronym for Input-Output. The brand is set to launch the solution today i.e., October 14th, 2019 at the India Mobile Congress 2019, at Aerocity, New Delhi. According to HFCL, the latest solution “IO” is a platform that will bring in efficiency and intelligence to mobility and will also assist citizens to use the most advanced Wi-Fi technology products and solutions. Further HFCL mentions that the solution includes products that are extremely power-efficient and fully compliant with the Policy…

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Griffin technology ropes in seven-time NASCAR Cup Series champion Jimmie Johnson as its brand ambassador. Speaking on the association, Griffin Vice President of Brand, Lane Timian said, “Most people know Jimmie for his famed achievements as a seven-time NASCAR champion. While his driving skills are unmatched, it is Jimmie’s impressive accomplishments out of the driver’s seat and off the racetrack that compelled our team to jump on the opportunity to join forces.” While Johnson said, “Griffin does a fantastic job of developing products that fit a person’s mobile lifestyle perfectly, especially mine. Whether it’s running, biking or simply taking my…

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Facebook is all set to take its Portal video chat gadgets to the business world, and in the process the brand will grab a bigger slice of the videoconferencing market, where Cisco Webex, Zoom, and Microsoft’s Skype are amongst the leaders. On Tuesday, Facebook announced that its communication and collaboration service for companies will work with Portal devices. People who own a Portal and use Workplace in the office will easily be able to combine the two to make video calls to the partners and colleagues. In an interview, Facebook’s head of Workplace, Karandeep Anand said, “Even with the first…

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Bajaj Auto is all set to enter the electric mobility space with the introduction of its new electric mobility brand Urbanite brand. The bran will officially launch the two-wheeler on October 16, 2019. With the launch of Urbanite Bajaj Auto will become the latest mainstream two-wheeler manufacturer to enter the electric mobility space. The Urbanite brand is expected to be a new division under Bajaj Auto that will spawn electric scooters. The Urbanite scooter is likely to gain a premium position in the market after its arrival and is exected to take on the likes Ampere Electric Vehicles, Ather Energy,…

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NBCUniversal has expanded its subscription video-on-demand (SVOD) reality service Hayu to South East Asia, including Philippines, Singapore and Hong Kong to strengthen its presence. Hayu will allegedly be available on mobile, tablet and online via Hayu.com. The launch also includes updated Hayu platform, which delivers across all Hayu subscriber markets, with a faster performance across Android and iOS app and web, along with some additional features. Senior vice president, branded on-demand, NBCUniversal International, Hendrik McDermott said, “Our direct-to-consumer launches in [Asia] along with improved functionality on the platform are two key milestones for Hayu. Now available in 14 markets, Hayu…

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Fila, the Italian sportswear brand has appointed K-pop band BTS as its global brand ambassador. BTS is purely a boy band, and its members, namely; V, Jin, Jimin, J-Hope, Jungkook, Suga, and RM will allegedly model in Fila gear across the America, Asia, and Europe. The first campaign of Fila is expected to release early next year and will allegedly feature the message “One World, One FILA”. Speaking on the association, Fila spokesperson said: “BTS’s passion, positivity, and their genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit…

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Two of America’s oldest brands Hershey’s and Yuengling have announced the collaboration for connoisseurs of chocolate and craft brews to bring chocolate beers for the novelty beer lovers. Hershey’s for the first time in the company’s history is set to lend its star ingredient to fellow Pennsylvania-based brand Yuengling — to bring the Yuengling Hershey’s Chocolate Porter. Due to be out mid-October, the beer will come in limited-edition, it is going to be a perfect blend of Hershey’s chocolate and the caramel and dark roasted malts of Yuengling’s Dark Brewed Porter. Vice president of operations, Yuengling, Jennifer Yuengling said, “We…

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For the first time in the U.S Coca Cola is all set to launch its full-on energy drink, Coca-Cola Energy. Coca-Cola Energy that boasts 114 milligrams of caffeine per 12-ounce serving compared to a regular Coke’s 34 milligrams (for reference, a 12-ounce cup of coffee has about 136 milligrams of caffeine), is already available in 25 other countries, including Great Britain and Spain. Now the brand is planning to launch the product in the US from January 2020. Coke Energy will come in four flavours: original, Zero Sugar, Cherry, and Zero Sugar Cherry.  In a statement, Coca-Cola brand director, Janki…

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With an extravagant premiere on Sunday, Bigg Boss season 13 has allegedly begun with fights, controversies and drama. On day one, while Azim Riaz was condemned by the housemates for his racist comments, the housemates also talked about gender equality. Whereas ‘Maalkin’ Ameesha Patel came to the show to give some interesting tasks. Of course things didn’t seem to work well with bedmates Rashami Desai and Sidharth Shukla as they were seen giving a cold shoulder to each other. Koena Mitra on the other hand, was pleased to share her bed with news anchor Shefali Bagga, and the season’s Sanskari…

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The new Hyundai Elantra is set to launch on 3rd of October, 2019. The car has been spied on test ahead of its official launch. According to reports, D-segment sedan is set to bring in a comprehensive cosmetic makeover with sharper styling and added features to stay relevant for another couple of years. In terms of design, the Elantra’s large grille is overshadowed by a sharp set of headlights which get angular LED lighting. The bumper however continues the aggressive stance with triangular fog lamps on either side. There are creases on the bonnet that add to the overall drama…

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