Blue Star appointed Virat Kohli as brand ambassador
Blue Star Ltd., air conditioning and commercial refrigeration major has appointed leading cricketer Virat Kohli as its brand ambassador in order to raise its market share.
Speaking about the association, MD, Blue Star Ltd., B. Thiagarajan said, “The air conditioner industry will end the current fiscal with a growth rate of 10% to 12%, whereas we will outgrow the industry at 15% to 17%.”
Further he said, “Our aim is to end the year with a 12.5% market share. In the next phase of growth, we want to improve our market share to 15% by FY24, for which we require a different strategy. It includes having a product for every price point for customers, be present in all the towns, doubling the number of distributors and improving e-commerce sales by 5X among others.”