BT launched its biggest brand campaign in 20 years
BT has allegedly launched its biggest brand campaign in 20 years. The brand is all set to position itself as a channel to break down barriers between families and communities.
Speaking about the campaign, Chief Executive, BT Consumer Division, Marc Allera said: “Today’s launch of the ‘Beyond Limits’ campaign represents a real shift for BT, inside and out. Our presence and scale across the UK mean that we have an opportunity and responsibility to go further than ever to connect more people and businesses across the UK, help them make the most out of the technology they have, and equip them with the skills they need to shape the future. This campaign represents just that, a bold step into the future, helping people to break down barriers and realize their potential.”