Author: Rosie Fryer

Here is great news for all the kids out there…….Turkish Airlines and edutainment theme park, KidZania India have joined hands to launch aviation academy activity for kids.  Both the brands partnered to launch Kidzania Aviation Academy at their Indian theme parks in Mumbai and Delhi NCR. Kidzania Istanbul is already supported by Turkish airlines. Kids at the Turkish Airlines Aviation Academy can role-play as aspiring Turkish Airlines’ ‘pilots’ and understand the course or order of tasks a pilot has to complete before, during and after each flight Well, this is going to be a one-of-its-kind experience for kids in India.…

Here is a good news for all the Jeep Lovers!! The fourth-generation Jeep Wrangler is due for India will launch today. Last month the Sahara and the Rubicon variants of the Wrangler were spied during a test. However, it is believed that Jeep might offer the fourth-generation Wrangler in the Rubicon variant with the Moab exterior package which is very popular in international markets. The new-generation Wrangler will be based on the ladder-frame construction. It uses high-strength steel frame, while the hood, doors, and the windshield frame of the new-gen jeep are made of aluminium. The new-gen jeep model will…

Youth entertainment channel MTV is also set to be part of the game in order to gain more subscribers.  The channel is now creating a web series to supplement its TV content as it looks at a TV+ strategy in order to capture its target audience on every platform. This move of the channel is to go beyond television and gain more and more subscribers. While the channel said that the move did not impact its advertising revenues. Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, told Business Line said, “The non-linear format allows us to create a…

For all the fitness enthusiasts….. Here is great news!! MevoFit has launched a new smartwatch in India, named the MevoFit Race Space. The smartwatch is basically introduced to target fitness enthusiasts, it is an affordable smartwatch with multiple features!! The smartwatch is equipped with a 1.3-inch TFT display with visible bezels and a resolution of 240 x 240 pixels. The Dial of the watch is 0.9mm thick while its chassis is made up of Zinc Alloy and plastic, and it is water-resistant. The smartwatch depends on the NRF52832 QFAA for performance and runs on a 170mAh battery which allegedly charges…

Who says beauty doesn’t come cheap, Dollar general has proved them all wrong by introducing a new makeup line that’s all $5 and under. Known for making shopping for everyday needs simpler and hassle-free, Dollar General Corporation Inc., is an American chain of variety stores headquartered in Goodlettsville, Tennessee, the brand has recently debuted a new makeup line where all products are $5 and under — and the internet is simply snapped. Dollar General’s private label “Believe Beauty” line was introduced in the spring with 150-items in the line. The line is now going viral and all thanks to beauty…

British fashion brand – Superdry, which is known for its vintage Americana styling with Japanese-inspired graphics plans to launch India e-comm site mid-August. The brand will be adopting an omni-channel retail strategy. The company’s products are already sold on various e-commerce platforms, which includes Myntra, Ajio and Amazon. Business Head, Superdry India, Manu Sharma said “the India website is aimed at providing a seamlessly integrated omni-channel experience to consumers. It will have over 4,000 options and this will enable consumers to shop from a more diverse range of products,” He further added, “We expect 7-10 per cent of our topline…

The Spanish professional football club, Real Madrid Club de Fútbol, aka Real Madrid, have launched their brand new adidas third kit for the 2019/20 season. They have launched a jersey, which is inspired by technology and evolution. The jersey particularly uses the club’s innovative development of their Santiago Bernabéu stadium as the focal point. The jersey is in intense green color, which symbolizes a ‘forward-thinking vision’ and is seen as a ‘declaration of intent to continue innovating and making history.’ It has V-neck design, which is to get retro feel and pay tribute to the past. Also, the shirt comes…

The global lifestyle brand, KOHLER, has brought up a new range of colours that abbreviate the vibrancy and magnificence of India’s diversity. It will be a three-part digital-first campaign, named ‘Colours by KOHLER’, and filmed with its brand ambassador Bollywood Actress Twinkle Khanna. The campaign has been conceptualized by Dentsu Webchutney. The campaign will represent brand’s philosophy of innovation and excellence for making bathrooms the centerpiece of the home and the idea to re-invent the dynamics of one’s home décor space. The campaign will bring alive a captivating story behind the three colors namely, Peacock, Truffle and Thunder Grey.

Usha International has appointed Narain Karthikeyan, who is India’s first Formula One driver as their brand ambassador for their latest launch Usha Racer fan. President – Fans, Usha International, Rohit Mathur said, “The Usha Racer fan is a feature-loaded – ultra hi-speed, great air delivery, high performance, and attractive looks – making it a compelling buy for those consumers who want to move beyond the regular. These fans are technology-driven, aesthetically appealing, yet cost-efficient.” Further on Usha International’s association with Narain Karthikeyan, he said, “Racer – this word immediately brings to mind the thrill of me speeding on the track,…

Hilton Worldwide Holdings Inc. is set to launch its upscale lifestyle in order to expand into the lifestyle space. The brand is soon to come with two new brands. Hilton CEO Christopher Nassetta told that the company is expected to unveil a new “upscale lifestyle” flag sometime in the next six months. Nassetta said, “I would describe it as a step above Hilton Garden Inn, for a more urban or mixed-use, higher-end development opportunity. We’ve already soft-launched it with our development community, which we would typically do before a public launch. The reception has been spectacular.”