Superdry to launch India e-comm site

British fashion brand – Superdry, which is known for its vintage Americana styling with Japanese-inspired graphics plans to launch India e-comm site mid-August. The brand will be adopting an omni-channel retail strategy.

The company’s products are already sold on various e-commerce platforms, which includes Myntra, Ajio and Amazon.

Business Head, Superdry India, Manu Sharma said “the India website is aimed at providing a seamlessly integrated omni-channel experience to consumers. It will have over 4,000 options and this will enable consumers to shop from a more diverse range of products,”

He further added, “We expect 7-10 per cent of our topline sales in the coming year to come from the site. The key drivers will be our best-selling products such as t-shirts and shirts.”