Author: Rosie Fryer

Leading fitness brand Reebok appointed renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. Off lately, the brand brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the Reebok family, the brand continues to be on the front foot. Varun, who diligently follows a disciplinary fitness regime regardless of his tight schedule, personifies the brand ethos and will ignite a spark of energy amongst the youth. With his enviable physique, Varun is known for his fitness goals and hence, is a perfect representation for Reebok.

After creating a milestone during this World Cup series, Power Sportz is now all set to resume its flagship program “Talking Turkey with Kanthi” from July 19, 2019. The World Cup broadcast generated millions of views, and the overall traffic soared to an eye-popping 667 million. Also, the channel attracted new users. Data mining by the in-house analytics team of Power Sportz revealed that there were 59.4 million unique users for the World Cup.  This is no mean achievement for a channel that has just completed one year in May. And now is the time for the channel to make…

The beauty mogul, Kylie Jenner travelled to paradise with her closest gal pals to celebrate her big moment. Jenner jetted off on a girls trip to Turks and Caicos to celebrate her latest product launch for her skincare line, Kylie Skin. View this post on Instagram Let the adventures begin!! #KylieSkinSummerTrip ??? A post shared by Kylie (@kyliejenner) on Jul 13, 2019 at 6:54pm PDT In true Kardashian-Jenner fashion, the 21-year-old Kylie Cosmetics founder and her girl tribe, which includes her daughter Stormi, Sofia Richie and her former Venezuelan assistant, Victoria Villarroel, took a private jet complete with…

For all the Realme Fans, here is a good news! Realme X and Realme 3i are now official in India. The Realme X comes to India after making its debut in China. The company launched the two phones at an event in New Delhi. Realme X is a feature-packed premium mid-range smartphone that highlights an AMOLED display, while the Realme 3i is a budget phone that offers a smudge-free diamond-cut design. The Realme X will go on sale for the first time on July 24 at 12 noon on Flipkart and Realme.com. Realme will hold a special sale on July…

ROXi Music, the makers of the home-based music streaming device ROXi, announced that it had chosen investment bank Arden Partners as it prepares for an initial public offering (IPO) in the fourth quarter of 2019. The ROXi device gives streamers unlimited access to a catalogue of more than 35 million songs. It comes with a box that hooks up to televisions and a microphone-installed remote. ROXi’s streaming service costs $52 per year, compared with Apple Music’s $99. However, the Company is working with manufacturers to bring its technology to more smart televisions with its ROXi Smart TV edition. The product…

International betting operator Parimatch has appointed the undisputed world boxing champion ‘Iron’ Mike Tyson as its brand ambassador. Tyson has signed a 12-month personal endorsement deal with the brand and became the second global brand ambassador of the firm, Tyson will feature across advertising campaigns, marketing materials and consumer brand activations. Sergey Portnov, chief executive of Parimatch, said of the announcement: “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit. He is a legend in boxing, and Parimatch is legendary in sports betting,…

Facebook released the new targets alongside its annual diversity report, which details the ethnic and gender breakdown of its workforce. In the next five years, Facebook, the world’s largest social media company, aims to double the percentage of women working at the social media giant around the world, while simultaneously doubling the number of black and Hispanic employees in the US, setting new diversity goals for the organization. In the report, the company said women currently make up 36.9 percent of staff, up from 36.3 percent last year, and 31 percent in 2014. However, at the senior leadership level, women…

Facebook says it is launching a new brand of experimental apps for consumers, developed under the “NPE Team, from Facebook” label. NPE stands for “new product experimentation.” The new app will be developed for iOS, Android, and the web, with a specific focus on consumer services, which is similar to Microsoft’s Garage group. In a blog post announcing the new team, the company notes that it “decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not…

Lady Gaga is launching her long-awaited beauty brand exclusively on Amazon – and pre-orders start on Prime Day. On Tuesday, the singer announced on social media that Haus Laboratories is preparing to launch, with pre-orders available starting on July 15. View this post on Instagram HAUS LABORATORIES PRE-ORDER AVAILABLE 7/15 @HAUSLABS #BATTLEFORYOURLIFE MUSIC BY LADY GAGA, @BLOODPOP®, @TCHAMI, & @BOYSNOIZE A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 11:06am PDT Haus Laboratories will be the first major beauty brand launched and sold exclusively on Amazon, according to business of fashion. It is reported that…

YouTube’s most-subscribed nail art creator known to her 7 million subscribers as Simply Nailogical — has launched her very own nail polish brand. The line is called Holo Taco — the name is derived from the fact that Rotenberg is a self-professed lover of all things holographic, and purposely mispronounces the word ‘topcoat.’ The brand went live with an intro video. Five total polishes are available at launch — all of which are vegan, cruelty-free, and produced in New York City. In addition to opaque black and blue shades ($11 each), Rotenberg also created three different holographic polishes for Holo…