Author: Jamie Prescott

Calvin “Snoop Dogg” Broadus Jr. has been appointed as the brand ambassador of an agri-tech company named Seedo. Seedo is an Israeli company. Seedo manufactures a small refrigerator-like machine, which is used cultivate plants with the help of artificial intelligence. Snoop Dogg is partnering with Seedo on a variety of platforms to work closely with the company in order to achieve optimal consumer awareness of this innovative technology. In a statement, Snoop Dogg said, “Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I’m all the way…

Bed Bath & Beyond launches another house brand. The new Marmalade collection launched 196 home furnishings items for toddlers, kids and tweens. Area rugs and framed canvasses allegedly make up the bulk of the debut collection that includes wallpaper, furniture, lighting, décor, tepees, a deck pillow a floor cushion. Interim CEO, Mary Winston said, “Today, our private label penetration within Bed Bath & Beyond is well below our competitors, with a smaller percentage that is directly sourced, and therefore we have a significant opportunity for margin improvement.” Further Winston said that one of the key focus areas of the brand…

China’s BAIC group (Beijing Automotive Group Co) took to its social media to announce that the company is planning to invest 20 billion yuan ($2.83 billion) to develop new product platforms for its BEIJING brand. In an article, Chairman, BAIC, Xu Heyi said, “BAIC will develop intelligent cars under a new brand, BEIJING, and hopes to cooperate with its joint venture Daimler AG on intelligent connected vehicle technologies in the future.” BAIC allegedly launched its new BEIJING brand last week in order to gain market share in the world’s largest auto market. Besides BAIC’s current electric vehicle brand BJEV, BEIJING…

Amazon has been vigorously pursuing the grocery market since it snapped up Wholefoods in 2017, and now it is all set to diversify it offers as it moves into the spirits market with the launch of its premium gin brand. Premium drink Tovess is expected to retail for £24.99 and is described as an appropriate drink for fans who love to have distilled alcoholic drink, this premium gin is described to offer a ‘smooth Mediterranean taste’. Who so ever wishes to sample the Birmingham-produced beverage will be required to present proof of age upon delivery with the e-commerce giant pledged…

After staging in 14 cities and 12 countries in its 19-year run ever since it has kicked off in London in the year 2000, the International Indian Film Academy (IIFA) Awards has successfully staged its first edition in Mumbai, the hub of Bollywood. Ayushmann Khurrana, who made his debut with Vicky Donor, along with his brother Aparshakti who is also a great actor hosted the IIFA Awards night. it was a star-studded night with livewire acts on stage that were being performed by everyone from Madhuri Dixit to Salman Khan to Ranveer Singh and some special awards being handed out…

The first sale – that happened on Oct 21 — of the Redmi Note 8 series was successful and Xiaomi believes that the sales in future will also be great. The next sale of the Redmi Note 8 and Redmi Note 8 Pro is today at 12noon. After receiving a tremendous response in India, Xiaomi India has allegedly confirmed that the next sale of Redmi Note 8 series will start today at 12 Noon. According to the report, over 1.5 million people in India have shown interest in the Redmi Note 8 and the Redmi Note 8 Pro.  The first…

BT has allegedly launched its biggest brand campaign in 20 years. The brand is all set to position itself as a channel to break down barriers between families and communities. Speaking about the campaign, Chief Executive, BT Consumer Division, Marc Allera said: “Today’s launch of the ‘Beyond Limits’ campaign represents a real shift for BT, inside and out. Our presence and scale across the UK mean that we have an opportunity and responsibility to go further than ever to connect more people and businesses across the UK, help them make the most out of the technology they have, and equip…

Blue Star Ltd., air conditioning and commercial refrigeration major has appointed leading cricketer Virat Kohli as its brand ambassador in order to raise its market share. Speaking about the association, MD, Blue Star Ltd., B. Thiagarajan said, “The air conditioner industry will end the current fiscal with a growth rate of 10% to 12%, whereas we will outgrow the industry at 15% to 17%.” Further he said, “Our aim is to end the year with a 12.5% market share. In the next phase of growth, we want to improve our market share to 15% by FY24, for which we require…

The premium hair colour range that is specifically crafted for salon professionals and technicians, Streax Professional has appointed actress Vaani Kapoor as its brand ambassador at an event held in Mumbai. The actress reportedly walked the ramp at the event to launch the brand’s latest collection, Retro Funky. As part of the association, Kapoor will be featured in the brand’s print and digital communication campaigns. Speaking on association with Kapoor, Professional Division Head, Hygienic Research Institute, Rochelle Chhabra said, “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who…

Rolex Brand Ambassadors, which include Roger Federer, Tiger Woods, Garbine Muguruza, Maria Sharapova, Alain Hubbert, and Caroline Wozniacki, now has new inclusion to its long list viz. Bianca Andreescu. Andreescu’s exemplary performance and first win against Serena that came in Rogers Cup in Toronto has caught many individuals by surprise. She is only 19, but she has made a significant impact in the world of tennis, with the Rogers Cup, Indian Wells, and US Open titles to her name. Andreescu’s athletic potential, determination, talent, and meteoric rise has helped her earn several endorsements from firms such as Nike, Copper Branch,…