Author: Jamie Prescott

As the winter season is approaching, leading skincare brand Joy has roped in Bollywood actress Kriti Sanon as its brand endorser. The 29-year-old actress will be endorsing Joy’s popular winter care product Honey Almond lotion. Sanon will allegedly be appearing in an integrated marketing campaign around the product that will also feature a refreshingly new television commercial. Speaking about this association, Chairman, RSH Global said, Sunil Agarwal, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti…

Sportscar maker Ferrari has allegedly announced a fashion collaboration with Giorgio Armani, this collaboration is a part of Ferrari’s long-promised strategy, which is aimed to squeeze more value out of the storied company’s allure. Speaking about the announcement to collaborate, CEO, Ferrari, Louis Camilleri said that the brand is now aiming to earn 10% of earnings before interest and taxes in 10 years span from three defined brand extension areas namely, apparel, entertainment and luxury services. Camilleri, said in a statement, “This is not just about profit, this is about enhancing our brand equity and the vitality and vibrancy of…

London Footwear Brand, Air & Grace has successfully launched their boot line right in time for fall, their range of boots includes western, hiker, and studded styles. The boots are a great combination of fashion and comfort. Their patented Tender Loving Air® technology that has an invisible layer of memory and recovery foam hidden inside in order to ensure a stylish spring in your step is the reason for the great comfort that comes with the brand’s footwear boots automatically. Whether you buy their sneakers or boots, each line is designed in such a way that it transcends seasons and…

Indian-wear brand Manyavar has appointed Amitabh Bachchan as their brand ambassador. Bachchan will allegedly be seen donning the Manyavar’s latest Diwali collection via slew of commercials spread across TV, digital and social media. While extending the Diwali campaign Bachchan can be seen in Manyavar’s plush Indian wear expressing how Indian traditional wear is integral to major Indian celebrations. Speaking about the association, Bachchan said, “I am proud to have associated with a brand like Manyavar. More than anything, it is Manyavar’s belief in Indian culture and tradition, which I totally appreciate. It resonates with my beliefs and sense of belonging…

Bollywood actor Katrina Kaif has recently launched her beauty brand Kay Beauty, the brand is launched in partnership with beauty retailer Nykaa. The brand was allegedly launched across 50 Nykaa stores, on the Nykaa website and Nykaa app. The brand is however been launched with the campaign — #ItsKayToBeYou — that allegedly aligns with the cause to encourage women to be themselves without them having to pay any heed to societal judgment. The ad campaign read: “… either way it’s okay to be you.” The brand has brilliantly chosen the cause-vertising route and it seems to be a good start.…

Calvin “Snoop Dogg” Broadus Jr. has been appointed as the brand ambassador of an agri-tech company named Seedo. Seedo is an Israeli company. Seedo manufactures a small refrigerator-like machine, which is used cultivate plants with the help of artificial intelligence. Snoop Dogg is partnering with Seedo on a variety of platforms to work closely with the company in order to achieve optimal consumer awareness of this innovative technology. In a statement, Snoop Dogg said, “Promoting a healthier lifestyle by providing my friends and communities with products that allow for growth in unused urban spaces is something I’m all the way…

Bed Bath & Beyond launches another house brand. The new Marmalade collection launched 196 home furnishings items for toddlers, kids and tweens. Area rugs and framed canvasses allegedly make up the bulk of the debut collection that includes wallpaper, furniture, lighting, décor, tepees, a deck pillow a floor cushion. Interim CEO, Mary Winston said, “Today, our private label penetration within Bed Bath & Beyond is well below our competitors, with a smaller percentage that is directly sourced, and therefore we have a significant opportunity for margin improvement.” Further Winston said that one of the key focus areas of the brand…

China’s BAIC group (Beijing Automotive Group Co) took to its social media to announce that the company is planning to invest 20 billion yuan ($2.83 billion) to develop new product platforms for its BEIJING brand. In an article, Chairman, BAIC, Xu Heyi said, “BAIC will develop intelligent cars under a new brand, BEIJING, and hopes to cooperate with its joint venture Daimler AG on intelligent connected vehicle technologies in the future.” BAIC allegedly launched its new BEIJING brand last week in order to gain market share in the world’s largest auto market. Besides BAIC’s current electric vehicle brand BJEV, BEIJING…

Amazon has been vigorously pursuing the grocery market since it snapped up Wholefoods in 2017, and now it is all set to diversify it offers as it moves into the spirits market with the launch of its premium gin brand. Premium drink Tovess is expected to retail for £24.99 and is described as an appropriate drink for fans who love to have distilled alcoholic drink, this premium gin is described to offer a ‘smooth Mediterranean taste’. Who so ever wishes to sample the Birmingham-produced beverage will be required to present proof of age upon delivery with the e-commerce giant pledged…

After staging in 14 cities and 12 countries in its 19-year run ever since it has kicked off in London in the year 2000, the International Indian Film Academy (IIFA) Awards has successfully staged its first edition in Mumbai, the hub of Bollywood. Ayushmann Khurrana, who made his debut with Vicky Donor, along with his brother Aparshakti who is also a great actor hosted the IIFA Awards night. it was a star-studded night with livewire acts on stage that were being performed by everyone from Madhuri Dixit to Salman Khan to Ranveer Singh and some special awards being handed out…