Kay Beauty chooses ’cause’ route for launch campaign

Bollywood actor Katrina Kaif has recently launched her beauty brand Kay Beauty, the brand is launched in partnership with beauty retailer Nykaa. The brand was allegedly launched across 50 Nykaa stores, on the Nykaa website and Nykaa app.

The brand is however been launched with the campaign — #ItsKayToBeYou — that allegedly aligns with the cause to encourage women to be themselves without them having to pay any heed to societal judgment. The ad campaign read: “… either way it’s okay to be you.” The brand has brilliantly chosen the cause-vertising route and it seems to be a good start. Let’s see how Kay Beauty carries itself forward.