Coca-Cola launches First Major Brand in Over a Decade
Coca-Cola North America is allegedly set to add more sparkle, and a little caffeinated pick-me-up, to its fast-growing water lineup AHA that will be launched in March 2020.
Speaking about the launch, VP – Water, Coca-Cola North America, Celina Li said, “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on.”
Further she added, “AHA is our big-bet brand in this big-bet category.”
Eight bold flavoured fusions, which includes Lime + Watermelon, Black Cherry + Coffee, Orange + Grapefruit, Strawberry + Cucumber, Citrus + Green Tea, Apple + Ginger, Peach + Honey, and Blueberry + Pomegranate, are all calorie-free and sodium-free offerings that will hit stores in multi-packs of 12-fl.-oz. cans and in 16-fl.-oz. individual cans.