Audi set to launch global brand campaign
German automobile manufacturer, Audi is set to launch a new global brand campaign in 2020. The new campaign will allegedly focus on the realignment of the Four Rings. Audi has allegedly partnered with 72andSunny, it is an internationally renowned creative company, for the new campaign.
One of the most important objectives of the new brand strategy is to redefine the Vorsprung durch Technik slogan and infusing it with new life. Head of Brand, Audi, Sven Schuwirth said, “Vorsprung is globally becoming more and more a question of perspective, of an inner attitude. That’s why we’re breaking new ground also in marketing, to recharge the Audi brand emotionally. Since its inception, we have been driving this project forward in an agile network with colleagues from all over the world. 72andSunny is the ideal agency for us to make these goals tangible in a major brand campaign.”
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