Author: Brand Education

Saif Ali Khan’s daughter Sara Ali Khan is the new internet sensation. On her every little activity, the Indian media is giving a lot of attention. Before the release of Sara first film ‘Kedarnath’, she became a star. While some people call her an intelligent actress, some call it as just her luck. But to decode it, the real reason lies in the personal branding of her. In the 21st century, Personal branding plays a vital role for every successful individual, especially celebrities. Sara has been followed from various social media platforms to the interviews she has given. The personal branding…

Traworld, a premium luggage brand has signed Sonam Kapoor, the much-known fashionista from the Bollywood as a brand ambassador for their premium luggage range. Traworld is a premium and a modern luggage brand for fashion-conscious travellers. The brand offers a range of stylish, classy, sturdy and value for money luggage bags. Traworld is committed to making every mile of its customers more memorable, meaningful with the innovation, quality and service. Take a look at Traworld collection, and we promise their language bags won’t disappoint you. The brand offers ranges from casual to business travel segments. Traworld product is lightweight, shock…

On Friday, Maruti Suzuki India (MSI) teams up with Bollywood star Varun Dhawan as brand ambassador for its Arena sales channel. The ace brand retails models like Swift, Virata Brezza and Dzire from the Arena channel whereas others like Baleno, Ciaz and S-Cross are sold by the Nexa dealerships. Beneath the Arena label, MSI is presently working on the makeover of its retail network across the country. The MSI Senior Director Marketing & Sales RS Kalsi said in a statement, “Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times.”…

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills as well as the cross­media usage of all media channels…

The much-awaited OnePlus 6T’s details, three days before its official launch, has been leaked in detail. The leak includes the OnePlus 6T full images and full specifications, affirms roughly everything about the phone, except its India price. As per the leaked information, the phone has 8GB RAM and 128GB storage (optional). The leaked images also confirmed the OnePlus 6T will come up with a fingerprint sensor implanted under the screen. The phone, on the back, will sport a dual-camera setup, as the leaked image reveals. OnePlus 6T carries a number of improvements comparing to OnePlus 6, which also includes the…

The famous online fashion platform Myntra has launched with an ethnic Fashion brand ‘House of Pataudi’ in partnership with actor Saif Ali Khan, the Economic Times reported. The newly launched ethnic fashion brand ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. “We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage,” said the CEO of Myntra-Jabong, Ananth Narayanan. The collection includes sherwanis, kurtas, dresses, and others in a price range of Rs 1,500 to…

According to Honda Cars India Ltd. official statement, it’s new compact sedan Amaze has crossed 50,000 sales mark in just 5 months since its launch in mid-May 2018. This has made Honda Amaze as one of the fastest selling cars in the country and the model contribute almost 50% of total Honda Cars India Ltd. sales during a period of current fiscal. Honda claims that the all-new Amaze has pulled more than 20% first-time buyers, this means Honda Amaze is probably becoming India’s new desire.

Established in 1988, La Militaire completes of its three decades in of successful history in 2018 organized “Veer Sainik Murti Sthapna Ewam Samman Samorah”. The programme was headed by Brigadier Naveen Singh, Cabinet Ministers of Uttar Pradesh, Mr. Satish Mahana, Mr. Satya Dev Pachauri, Special Guest Kanpur Mayor Mrs. Promila Pandey. The La Military Academy is indisputably one of the finest academies in Uttar Pradesh devoted to providing superior coaching for defense entrance preparation. An academy that is famous for its ace work towards the students. Brig Rahul Bhatnagar commandant central depot, for its record of more than a thousand…

What’s the story behind the data science career, why do you call yourself data science strategists? Most of my career have been in data product development. While working at Komli media, head of data science resigned. Organisation thought that I am the best person to take over that role and hence my data science career started. I call myself data science strategists because of my experience and expertise in building great data science team, ability to conceptualise and setting the roadmap for the business to develop data science capabilities, having the vision to create work break down structure to achieve the…

Tell us a bit about your personal brand “Flying Sidharth”? FlyingSidharth as the name suggest is a way of expression showing the positivity towards life. The purpose is to tell everyone that cancer is not a dead end; I fought it and so can you. In addition, there is life after cancer and is definitely treatable if the medical intervention is done in a timely manner. Through the brand, I want to share some quick tips about awareness, precautions, symptoms for people fighting the same, even tips for the caregivers and the family members as to what should be done…