Varun Dhawan becomes the brand ambassador for Maruti Suzuki

On Friday, Maruti Suzuki India (MSI) teams up with Bollywood star Varun Dhawan as brand ambassador for its Arena sales channel. The ace brand retails models like Swift, Virata Brezza and Dzire from the Arena channel whereas others like Baleno, Ciaz and S-Cross are sold by the Nexa dealerships.

Beneath the Arena label, MSI is presently working on the makeover of its retail network across the country. The MSI Senior Director Marketing & Sales RS Kalsi said in a statement, “Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times.” He also added that more than 100 new Maruti Arena Showrooms are by now ready in just one year of the launch of the initiative.