
Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation. Creative and strategic planning skills as well as the crossmedia usage of all media channels are required in order to develop and manage brands effectively.
- Brand management
- Brand development
- Marketing Communications
- Product strategy
- Social media strategy
Your competencies after the Master’s degree in Brand Management
Career Prospects
- Senior marketing manager
- Brand manager
- Digital marketing manager
- Marketing director
- Product manager
- Brand consultant
Want more information? Check Offical Website → www.mhmk-international.org