Author: Brand Education

Renowned tire experts Smithers Rapra are launching a brand new tire event in China this November. The inaugural Tomorrow’s Tire Summit is set to take place in Shanghai on 13-14 November 2019. This new event will help drive the industry forward by looking at the most important topics facing the tire industry today. This includes OEM requirements, tire performance, new technologies, testing and materials, global tire regulations, future opportunities and more. Smithers Rapra have recruited industry experts to join the Advisory Board and assist with putting together the agenda. These members come from across the supply chain, and bring together…

Summersalt knows one size does not fit all. And that’s the reason the eco-friendly brand has launched the “Every Body is a Beach Body” campaign on June 17. The inclusive swimwear collection features a diverse group of models, modest tunic designs and extended sizing in Summersalt’s most popular styles and colors. And with an affordable price — one piece is $95; tops are $50; bottoms are $45. To help illustrate its commitment to that theme, Summersalt partnered with more than 30 women of different sizes, backgrounds, ethnicities, ages and sexualities for this campaign. Summersalt co-founder Lori Coulter said, “Our goal…

The South Korean major had been working on the Galaxy Fold for the past few years and Samsung finally showcased the device in late February. The company had planned to launch the $2000 smartphone on April 26 Now it looks like consumers will have to wait a bit longer to buy the Galaxy Fold. The brand news recently reveals that the Galaxy Fold wouldn’t launch in July as nothing has been progressed since April. “If we are running such a media event this month, we should be doing something by now,” said a Samsung official. “Nothing has progressed since the…

Brand Orseund Iris is in news today. Started by designer Alana Johnson, a 27-year-old New Yorker, has hit the social media sweet spot, attracting it girls to her offbeat brand. After studying fashion at FIT (the Fashion Institute of Technology) she worked in various areas including graphic design, art direction and photography. Also, she worked for a denim brand from China as a content writer for its social media. That’s when she realized social media as a good opportunity, and started from scratch and focused on designing one style, the La Funk, a silk bowler’s shirt which is still a…

Madura Fashion & Lifestyle, and division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing apparel brand and a premium lifestyle player in the retail sector. The company has successfully introduced premier international labels, thereby enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. The company’s brand portfolio includes an array of product lines ranging from affordable to luxurious and high-end style. Allen Solly caters to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van…

Full Throttle Products, automotive maintenance chemicals brand recently announced it has roped in MOTOR TREND TV host Cristy Lee as its brand ambassador to the nation’s instant oil change marketplace. Joe Farr, distributor channel sales manager for ITW Professional Automotive Products said, “We are excited to welcome Cristy Lee to the ITW Professional Automotive Products family. Her enthusiasm for motorsports, for cars and restoring their performance, exemplifies all the attributes that our brand stands for today. She’s the ideal representative to our customers.” Full Throttle enlisted her to help promote Full Throttle’s products and training initiatives for quick lube operators…

Hello, Khura. Please, briefly introduce yourself. Who is Khura in your own words? Hi! First of all, I’m very thankful to Brand Education team for the interview. Khura is a person who feels the rhythm everywhere. Khura, you are famous on Instagram, according to you what stands you out from others? I don’t think that I’m so famous but I have many followers from other countries and all over the world.  I think it is because I share qualitative works of my dances. View this post on Instagram A post shared by @_khura_dancer_ on Oct 5,…

Vivo, a smartphone brand, announced the partnership with Flipkart to bring the first Z series device – the Vivo Z1Pro, in India. The Vivo Z1Pro is Vivo’s first online-focused device that offers a smart, secure and seamless performance experience. The smartphone will be equipped with the Qualcomm Snapdragon 7 series processor, a massive battery, triple lens setup at the back and Vivo’s first In-Display selfie camera to provide a seamless viewing experience. The all-new Z series has been designed to empower the young millennials and fulfil the dynamic needs of the ‘Gen Z’.

GUNAS, America’s first vegan handbag company, has successfully completed its seed investment round of a quarter million dollars from an anonymous angel investor at a valuation of USD $5 million. And now the company is planning to launch its own beauty line. GUNAS’ forte for identifying emerging trends has resulted in continually increased sales among the brand’s predominantly millennial audience, who are looking for ethical, sustainable and compassionate fashion without compromising on style or quality. Sugandh Agrawal, the founder of GUNAS, says the move into beauty products is in line with the compassionate lifestyle brand’s ethos of inner and outer…

H & R Johnson (India), a division of Prism Johnson Limited, along with Katrina Kaif as brand ambassador, launched their new range of premium sanitary ware and faucets, Johnson International, at Park Regis in Goa. The brand lunched four brand verticals in tile namely – Johnson, Marbonite, Porselano and Endura, Johnson. Its Bath Division alone has over 600 products and two state of the art manufacturing plants. The range reflects global designs with innovative technology that includes the unique 4D flushing system, zirconium emulsified glazing for high resistance to stains and water saving features with six unique design themes viz.…