Author: Brand Education

After spending years working for in-house design teams and well-known brand agencies such as Nike, Google, and Pentagram, Joe and Leslie Stitzlein, who are also husband and wife, decided to launch their own branding studio. Their work can be seen in many places; from launching the identities for Netflix, Mac OS X, Nike  Flyknit, dwell and Lilly. Stitzlein Studio has ushered in a new chapter for the couple who now works with a global network of independent designers, illustrators, and developers to help companies develop or expand their brands. The founders of Stitzlein Studio are eager to share their vast…

The local arm of American beverage maker Coca-Cola, on Wednesday announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade. The launch marks the beverage maker’s entry into the nascent sports hydration market, even as the company looks to diversify its portfolio to offer more choices to consumers in India. Coca-Cola India has roped ace Indian cricketer Mahendra Singh Dhoni to endorse the drink that is priced at ₹50 for 500 ml, and comes in two flavours, mountain blast and orange surge. The $2 billion brand, Powerade, is the official sports drink of the ICC…

Pepperfry, online furniture and home products marketplace, is looking to boost its house brand business with the launch of 12 Pepperfry Snooze Studios across the country. The Studios which are designed to be experiential centres will showcase Clouddio, its private label mattress and sleep gear brand. Of the 12 stores, four are standalone stores in Gurgaon and Mumbai and eight are store-in-stores within existing Pepperfry Studios in Mumbai, Delhi and Bengaluru. “The contribution of house brands to our furniture business is 55 per cent. We are targeting ₹2,000 crore revenue from our house brands business by FY 2021,” said Ashish…

Mars Inc. announced the launch of its popular chewing gum brand Juicy Fruit in India. The product is locally designed and is priced keeping Indian consumers in mind. Andrew Leakey, general manager for India, Mars Wrigley Confectionery said, “This is coming out of our factory in Baddi, it is locally designed and relevant to the local market.” Juicy Fruit will sell at ₹5 in India. Juicy Fruit, introduced in 1893, is one of the oldest gum brands in the world. Leakey said that while some parts of India’s confectionery market, such as hard-boiled candy, were seeing uninspiring growth, chewing gum…

Burberry, the British luxury fashion house, founded in the year 1856 by Thomas Burberry in Basingstoke, Hampshire, UK. Burberry operates under 3 sub-brands namely: Burberry Prorsum, Burberry London, and Burberry Brit. Burberry is among the most iconic brands that successfully made its mark in the industry with its unique and innovative ideas, designs and expertise. The brand along with its sub-brands has brought charismatic & creative British edge, the fast-forward fashion spirit, sophisticated work wear, and subtle weekend wear foregrounding the tartan pattern pieces. The brand grew rapidly with earning rich clientele in its early years. The brand is the…

As the apparel industry has woken up to threats of climate change (and their part in the issue) several brands including Net-a-Porter have taken major steps to reduce their impact on the environment. Luxury retailer Net-a-Porter is also joining the effort launching Net Sustain, a new vertical on the site that’s a one-stop shop for shoppers who want to buy sustainably made products. Net Sustain is launching with 26 brands and over 500 product that “meet the business’ criteria for sustainability.” The criteria ranges from “considered materials and processes to reducing waste in their supply chain, taking into account human,…

On the heels of Dallas Austin’s induction into the 50th Songwriters Hall of Fame Awards in New York City on June 13, 2019, Austin says “being in the Hall of Fame is the biggest honor I could have.” Further, Dallas Austin partners with Konus Brand to launch Los Angeles Pop-Up Boutique for The Rowdy Collection during BET Awards Weekend on Wednesday, June 19th and Thursday, June 20th, in Los Angeles kicking off to the BET Weekend and the re-launch of his clothing line Rowdy. Open to the public, the 2-day Pop Ups will feature clothing lines: Konus, Rowdy, Blank State,…

Renowned tire experts Smithers Rapra are launching a brand new tire event in China this November. The inaugural Tomorrow’s Tire Summit is set to take place in Shanghai on 13-14 November 2019. This new event will help drive the industry forward by looking at the most important topics facing the tire industry today. This includes OEM requirements, tire performance, new technologies, testing and materials, global tire regulations, future opportunities and more. Smithers Rapra have recruited industry experts to join the Advisory Board and assist with putting together the agenda. These members come from across the supply chain, and bring together…

Summersalt knows one size does not fit all. And that’s the reason the eco-friendly brand has launched the “Every Body is a Beach Body” campaign on June 17. The inclusive swimwear collection features a diverse group of models, modest tunic designs and extended sizing in Summersalt’s most popular styles and colors. And with an affordable price — one piece is $95; tops are $50; bottoms are $45. To help illustrate its commitment to that theme, Summersalt partnered with more than 30 women of different sizes, backgrounds, ethnicities, ages and sexualities for this campaign. Summersalt co-founder Lori Coulter said, “Our goal…

The South Korean major had been working on the Galaxy Fold for the past few years and Samsung finally showcased the device in late February. The company had planned to launch the $2000 smartphone on April 26 Now it looks like consumers will have to wait a bit longer to buy the Galaxy Fold. The brand news recently reveals that the Galaxy Fold wouldn’t launch in July as nothing has been progressed since April. “If we are running such a media event this month, we should be doing something by now,” said a Samsung official. “Nothing has progressed since the…