Mars launches its popular gum brand Juicy Fruit in India

Mars Inc. announced the launch of its popular chewing gum brand Juicy Fruit in India. The product is locally designed and is priced keeping Indian consumers in mind. Andrew Leakey, general manager for India, Mars Wrigley Confectionery said, “This is coming out of our factory in Baddi, it is locally designed and relevant to the local market.” Juicy Fruit will sell at 5 in India.

Juicy Fruit, introduced in 1893, is one of the oldest gum brands in the world. Leakey said that while some parts of India’s confectionery market, such as hard-boiled candy, were seeing uninspiring growth, chewing gum sales, on the other hand, and were growing.