Coca-Cola launches sports drink Powerade in India

The local arm of American beverage maker Coca-Cola, on Wednesday announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade.

The launch marks the beverage maker’s entry into the nascent sports hydration market, even as the company looks to diversify its portfolio to offer more choices to consumers in India.

Coca-Cola India has roped ace Indian cricketer Mahendra Singh Dhoni to endorse the drink that is priced at 50 for 500 ml, and comes in two flavours, mountain blast and orange surge. The $2 billion brand, Powerade, is the official sports drink of the ICC Cricket World Cup 2019.

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