Pepperfry to launch 12 Snooze Studios

Pepperfry, online furniture and home products marketplace, is looking to boost its house brand business with the launch of 12 Pepperfry Snooze Studios across the country. The Studios which are designed to be experiential centres will showcase Clouddio, its private label mattress and sleep gear brand.

Of the 12 stores, four are standalone stores in Gurgaon and Mumbai and eight are store-in-stores within existing Pepperfry Studios in Mumbai, Delhi and Bengaluru. “The contribution of house brands to our furniture business is 55 per cent. We are targeting ₹2,000 crore revenue from our house brands business by FY 2021,” said Ashish Shah, founder and COO, Pepperfry.