Jordan Brand Taps Jayson Tatum as Ambassador
Jordan Brand on Friday announced the addition of Jayson Tatum and Rui Hachimura to its roster of basketball ambassadors. With rows of white balls on sticks greeting visitors, the event took place in a hôtel particulier in the city’s 5th arrondissement dubbed the House of Jumpman, featuring a makeshift faux basketball court in the courtyard.
The slickly groomed and heavily inked Tatum, who sported a pair of neon yellow “Flyknit 4s” by the brand, hinted at his own design aspirations. “I’ve been wearing Jordans since before I could walk…just getting [Michael Jordan’s] approval to come to the brand was really big for me because he’s the greatest of all time,” he said.