Author: Brand Education

Hormel is set to launch its plant-based meat product lines. The new brand will be called Happy Little Plants, and will be housed under its Cultivated Foods umbrella. The announcement by Hormel came just after Kellogg’s announcement of a similar addition to its portfolio. Company’s plant-based meats will be made with non-GMO soy designed to look and taste like real meat. Speaking on its launch, Hormel said its products have launched in select retail outlets. It plans to expand distribution further in the coming months. In a statement, Jim Splinter, vice president at Hormel Foods said, “Hormel Foods has one…

According to the reports, ICC has replaced former Indian skipper Rahul Dravid as the head coach of India A and U19 teams. Dravid has been appointed as the head of cricket at the National Cricket Academy (NCA), because of which he will no longer serve as the head coach of India A and U19 teams. However, Sitanshu Kotak and Paras Mhambrey have been named as head coaches of the India A and U19 teams, respectively. Reportedly, the appointment of the two has been made only for “next few months”. The 46-year-old was appointed as the head coach in the year…

Rebecca Minkoff, who has established herself as a New York fashion mainstay with her ever-widening empire of clothing, accessories, handbags, eyewear, luggage, swimwear and even tech. And now the iconic designer is all set to launch her own beauty line. Minkoff has allegedly signed an exclusive licensing deal with The Premiere Group, the prestige beauty company, which is already working with the top-notch brands such as Kate Spade New York, Mercedes-Benz Parfums, Atkinsons and Fila. Minkoff will first launch a fragrance under a multiyear partnership and eventually, she will extend to other realms of beauty like makeup and wellness.

American actress, television host, comedian and YouTuber, Liza Koshy is entering the world of beauty. As, the star of all trades has been appointed as the first-ever brand ambassador of C’est Moi.  C’est Moi, Singapore based line of skincare and cosmetics is now available at retailers including Target and Amazon, has recently announced that Koshy will serve as its first-ever brand ambassador. In a statement, Koshy said, “Before I fell in love with C’est Moi, I dated around for years, and I’m sorry to admit that I cheated. I matched with many. We had some chemistry, but I couldn’t deny…

Scotch whisky distiller GlenAllachie has rolled out a range of whiskies with three limited-edition expressions. The Wood Finish range comprises the eight-year-old Koval Rye Quarter, the ten-year-old Port Wood Finish and the 12-year-old Pedro Ximenez Sherry. However, GlenAllachie did not specify how many bottles will be available in the limited-edition range. “We invest a substantial amount of time and money into sourcing exceptional casks from all around the world,” said GlenAllachie co-founder and master blender Billy Walker. “I look for casks that will complement and enhance the GlenAllachie spirit, with the different woods making a greater, or sometimes subtle, influence.”

Most of the successful professionals and entrepreneurs understand the importance of branding, especially when it comes to their products or services. Even to imagine the brand Apple without a mastermind behind it like Steve Jobs seems unrealistic. The utmost important task for any respected and successful business brand is to promote the personal brand of their CEO, Founder, Editor-in-Chief or Brand Ambassador… The practice of individuals marketing themselves might seem odd to the ones who are a novice in the field of branding, but for any successful business, personal branding is as essential as the business branding. Self-promotion, if done…

IWC International Watch Co. AG, doing business as IWC Schaffhausen, is an American watchmaking pioneer located in Schaffhausen, Switzerland. The brand was founded by American watchmaker Florentine Ariosto Jones in 1868. Jones, who had been a director of E. Howard & Co., in Boston, then America’s leading watchmaking company, drew on the help of eminently qualified Swiss watchmakers, modern technology and hydropower sourced from the nearby River Rhine to manufacture watch movements of the highest possible quality. The brand is committed to their heritage for over 150 years. Their mechanical timepieces are handcrafted in their workshops with meticulous attention to…

The 16-inch MacBook Pro is expected to release in September this year when the brand will unveil its new iPhone models also. This means that Apple besides launching the iPhone XR, iPhone XS and the iPhone XS Max successors could also introduce a brand new MacBook Pro at the event. IHS Markit analyst Jeff Lin told that Apple’s 16-inch MacBook Pro would come with an LCD display that is manufactured by LG Display and it is expected to feature a screen resolution of 3072×1920 pixels. It is expected to run on Mac OS Catalina and come with a brand new…

Kia’s first car in India will launch soon and the young actor Tiger Shroff appointed the brand ambassador for their first car in India. Kia will officially launch the all-new Seltos in the Indian market in the coming months. The all-new compact SUV will take on the likes of Hyundai Creta, Tata Harrier and upcoming MG Hector in the Indian market. Kia will target the young customers in India with the Seltos to match the brand’s strategy, they have chosen Tiger Shroff as the brand ambassador of the Seltos. The Seltos is expected to carry an aggressive price tag, it…

Xiaomi Redmi K20 Pro launch, price in India: The company has indicated it will launch five new products over five week, including the Redmi K20 series to celebrate five years in India. Xiaomi India has indicated that it will launch five new products over five weeks as the company celebrates five years in the market. Xiaomi first launched its Mi products in India back in July 2014 and is currently gearing up to launch the Redmi K20 Pro smartphone. Xiaomi’s India head Manu Kumar Jain wrote on Twitter that the company will have five product-related announcements each week along with…