Skoda India Invest Rs 120 Crores in Re-Branding Sales
Under its new corporate redesign, Skoda India has rebranded its 61 services centres and 63 sales outlets across the country.
The Indian affiliated company of the Czech automaker’s Skoda has invested Rs. 120 crore along with its dealer partners in the largest-ever re-branding campaign in the country in order to re-brand its sales and distribution network to align it with the new corporate identity and design (CICD).
According to the report, Skoda Auto has allegedly 63 sales and 61 service touchpoints across 53 cities across the country, and all of them have been re-branded as per the new CICD.
Director for sales, service and marketing, Skoda India, Zac Hollis said, “Skoda has successfully re-branded its entire network of dealership facilities with a fresh and modern layout that elevates the presentation of the brand and is an important cornerstone of the Skoda-led ‘India 2.0 project.”