Author: Ritika Gulati

Indian badminton superstar and Olympic medalist PV Sindhu has officially joined KiranaPro, India’s AI-powered quick commerce platform, as both an investor and brand ambassador. This strategic partnership marks a milestone for KiranaPro, as Sindhu’s involvement provides financial backing and reinforces the brand’s mission of empowering neighbourhood Kirana stores through cutting-edge technology and AI-driven solutions.Sindhu’s investment in KiranaPro’s seed funding round strongly supports the company’s efforts to digitize India’s traditional retail ecosystem. Her association with the brand reflects her belief in empowerment and digital transformation, particularly for small businesses and local communities. “KiranaPro is making a real difference by helping neighbourhood…

The benefits of laser eye surgery aren’t much of a secret in the medical world. Almost everyone who has undergone this treatment will only sing its praises. However, you may still be on the fence about having the procedure yourself. Here are some advantages and disadvantages of laser eye surgery for you to consider. Advantage: No More Glasses or Contact Lenses The most pressing reason that people go to laser eye surgery clinics is to decrease their reliance on their glasses and contact lenses. These are helpful tools for improving eyesight as needed, but they’renot long-term solutions and can be…

“Be Fierce.” Be ruthless. Unapologetically be yourself.” Kitsie Duncan’s self-care cosmetics collection is now available online. That Witch Beauty’s collection includes products designed to assist others in discovering self-love and the wonder inside. Made her home in Indiana, Kitsie makes each batch by hand. She takes great pride in her work and thoroughly tests everything she develops on herself and others before exposing it to the public. Kitsie Duncan’s decision to launch “That Witch Beauty” and sell her items was based on time. She’d recently left her employment as a photographer and had previously produced and edited a season of…

Groupe SEB India’s flagship, Maharaja Whiteline, a leader in small kitchen equipment segment like kitchen appliances, home comfort and linen care has introduced new Duramaxx mixer grinder series. The new mixer grinder comes in 3 variants and are part of Majestik Premium Collection from Maharaja Whiteline. The new mixer grinder has a unique feature of blending and grinding the toughest ingredients in 60 seconds, all thanks to its 100% copper motor and Duraforce advanced technology blades achieving pro level grinding results. Maharaja Whiteline Duramaxx 1000 Watt This key flagship model under Majestik Collection comes with a 1000 watts powerful motor with double ball bearing…

In order to break the perceptions around Crackers being hard to bite, dry and having a bland taste profile, Britannia Industries launches NutriChoice Sugarfree crackers. The thinner, crispier and lighter variant of the sugarfree cracker is in tandem with the NutriChoice theme of Power of a Good Choice. The new Britannia biscuit is launched by Tollywood actor Abir Chatterjee and Britannia Industries Marketing Head Vinay Subramanyam. Reflecting on the brand the ace actor Abir Chatterjee says, “Britannia comes with a 100-year-old legacy and to be associated with such an iconic brand is an honour for me. NutriChoice Sugarfree Cracker has…

Plant-based meat brand Gardein is all set to launch vegan spicy Nashville hot chicken later this summer. Vegan Nashville hot chicken which will be made from wheat and pea protein. The new Nashville Hot Chicken Tenders are made from a mix of wheat and pea protein and have a crispy breadcrumb coating along with the spicy seasoning. A recent Nielsen report revealed that the sales of vegan meat are growing ten times faster than animal-based meat. Vegan meat sales climbed 37% in the year 2018, whereas animal-based meat fell by 2%. Conagra Brands-owned Gardein is the second-largest meat-free brand with…

Despite its global reputation as a fast food chain renowned for its inclination for chicken, KFC has finally entered the vegan food market, by launching “The Imposter.” KFC (Kentucky Fried Chicken), as it’s been named since its inception in 1952, announced the launch of a vegan burger in the UK. “The Imposter” burger replaces KFC’s typical chicken breast fillet with a fillet made from Quorn, coated in the Colonel’s Original Recipe herbs and spices. The burger is served with vegan mayonnaise, fresh iceberg lettuce and a soft-glazed bun. “The Imposter” burger will be tried in selected restaurants in London, Bristol…

Tyson Foods announced the launch of its first foray into the meat replacement market with the unveiling of its Raised & Rooted brand. While the company’s plant-based nuggets present a direct competition to companies like Beyond Meat, Tyson Foods is entered into a different game altogether by introducing consumers to foods that are blended with meat and protein replacements. According to recent analysis, by 2040, traditional meat consumption could fall by 33%. So, the move by Tyson food seems to be an attempt of making alternative proteins is less of an optional strategy and more of a necessary response to…

India’s leading e-commerce marketplace, Walmart-owned Flipkart, has announced the launch of its in-house sports and fitness brand, Adrenex.  As Indians are gearing up for the Cricket World Cup 2019, Adrenex by Flipkart has launched a full catalogue of cricket equipment. Also, the brand houses accessories for all other major sports, such as basketball, volleyball and football. It currently offers a diverse range of selection, across 220 products in the Sports and Fitness category. By launching Adrenex, company is all set to serve its Indian customers who are becoming increasingly health and fitness conscious. The company will be adding more products…

AG Barr is to launch Irn-Bru Energy drink, which will roll out to Scotland, Ireland and the north of England from July in two variants: sugar and no-sugar. The drink will have the flavour of Irn-Bru with taurine, caffeine, B vitamins and the taste of an energy drink. Also, it will contain 32mg of caffeine per 10cl. AG Barr marketing director Adrian Troy said: “Energy drinks are a really fast-growing, exciting market and we’re confident Irn-Bru Energy will wake up and shake up energy drink fans in Scotland and beyond.”