Britannia launched nutri choice Sugarfree cracker Biscuit

In order to break the perceptions around Crackers being hard to bite, dry and having a bland taste profile, Britannia Industries launches NutriChoice Sugarfree crackers. The thinner, crispier and lighter variant of the sugarfree cracker is in tandem with the NutriChoice theme of Power of a Good Choice.

The new Britannia biscuit is launched by Tollywood actor Abir Chatterjee and Britannia Industries Marketing Head Vinay Subramanyam. 

Reflecting on the brand the ace actor Abir Chatterjee says, “Britannia comes with a 100-year-old legacy and to be associated with such an iconic brand is an honour for me. NutriChoice Sugarfree Cracker has been a constant companion, enabling me to make healthier choices and enjoy a quick snack. We Bengalis have a knack for snacking and when we are shooting for long hours we have to have something good for health and filling as well. And the new cracker fits the bill with coffee.” 

While Subramanyam on the occasion said,“At Britannia, innovation is the cornerstone of product development and with this launch, we offer our consumers a thinner, lighter and crispier NutriChoice Sugarfree Cracker. The brand NutriChoice is all about the power of a good choice, and we are confident that this product does immense justice to that credo.”