Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation. Creative and strategic planning skills as well as the crossmedia usage of all media channels…
Author: Brand Education
Brand Education
Where every brand story, leads to new found glory! Discover the true pulse of emerging global brands and personal brands.
The much-awaited OnePlus 6T’s details, three days before its official launch, has been leaked in detail. The leak includes the OnePlus 6T full images and full specifications, affirms roughly everything about the phone, except its India price. As per the leaked information, the phone has 8GB RAM and 128GB storage (optional). The leaked images also confirmed the OnePlus 6T will come up with a fingerprint sensor implanted under the screen. The phone, on the back, will sport a dual-camera setup, as the leaked image reveals. OnePlus 6T carries a number of improvements comparing to OnePlus 6, which also includes the…
The famous online fashion platform Myntra has launched with an ethnic Fashion brand ‘House of Pataudi’ in partnership with actor Saif Ali Khan, the Economic Times reported. The newly launched ethnic fashion brand ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. “We are very excited to partner with Saif and Exceed Entertainment to launch, ‘House of Pataudi’, a first of its kind brand in the country that embodies royalty and a rich cultural heritage,” said the CEO of Myntra-Jabong, Ananth Narayanan. The collection includes sherwanis, kurtas, dresses, and others in a price range of Rs 1,500 to…
According to Honda Cars India Ltd. official statement, it’s new compact sedan Amaze has crossed 50,000 sales mark in just 5 months since its launch in mid-May 2018. This has made Honda Amaze as one of the fastest selling cars in the country and the model contribute almost 50% of total Honda Cars India Ltd. sales during a period of current fiscal. Honda claims that the all-new Amaze has pulled more than 20% first-time buyers, this means Honda Amaze is probably becoming India’s new desire.
Established in 1988, La Militaire completes of its three decades in of successful history in 2018 organized “Veer Sainik Murti Sthapna Ewam Samman Samorah”. The programme was headed by Brigadier Naveen Singh, Cabinet Ministers of Uttar Pradesh, Mr. Satish Mahana, Mr. Satya Dev Pachauri, Special Guest Kanpur Mayor Mrs. Promila Pandey. The La Military Academy is indisputably one of the finest academies in Uttar Pradesh devoted to providing superior coaching for defense entrance preparation. An academy that is famous for its ace work towards the students. Brig Rahul Bhatnagar commandant central depot, for its record of more than a thousand…
What’s the story behind the data science career, why do you call yourself data science strategists? Most of my career have been in data product development. While working at Komli media, head of data science resigned. Organisation thought that I am the best person to take over that role and hence my data science career started. I call myself data science strategists because of my experience and expertise in building great data science team, ability to conceptualise and setting the roadmap for the business to develop data science capabilities, having the vision to create work break down structure to achieve the…
Tell us a bit about your personal brand “Flying Sidharth”? FlyingSidharth as the name suggest is a way of expression showing the positivity towards life. The purpose is to tell everyone that cancer is not a dead end; I fought it and so can you. In addition, there is life after cancer and is definitely treatable if the medical intervention is done in a timely manner. Through the brand, I want to share some quick tips about awareness, precautions, symptoms for people fighting the same, even tips for the caregivers and the family members as to what should be done…
Please give us a snapshot of a brand “Power Sportz” The brand ‘Power Sportz’ is an experience that allows the people of India to set new expectations, memories, & stories wrt sports, that resonates as the ‘Voice of Sport’, in India. We understand it’s not easy being the first woman editor-in-chief of India’s first digital live sports news channel, how do you handle pressure and responsibility? The key to handling pressure is to enjoy it when confronted with it, rather than worry about it too much. Leadership is after all about handling responsibility without excuses. Its my Passion that gives…
Gianni Versace usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories, while other diffusion lines are Versace Collection (mainly in the US), Versus Versace and Versace Jeans. The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in Rome that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with…
This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain. The course develops your high-level skills and creative thinking, helping you learn how to clearly communicate strategies for successful brand building, futures forecasting and change management. During the course you will also gain valuable industry insight from design and branding professionals who are part of Brunel’s extensive network of industry contacts. You will complete an individual design project, supported by personal supervision, and complete a final year dissertation on your specialist subject of choice. All organisations use design, but few…