Author: Brand Education

An India-set film on the taboos around menstruation ‘Period. End of Sentence’ wins an Oscar in Documentary Short Subject category at the 91st Academy Awards ceremony on Monday. Directed by the Iranian-American director Rayka Zehtabchi, the 25-minute documentary has been produced by Indian film producer Guneet Monga, who is also the producer of films like Masaan, Lunchbox. The short film also features the real ‘Pad Man’ and focuses on the work of real-life ‘Pad Man’ Arunachalam Muruganathan. “I’m not crying because I’m on my period or anything. I can’t believe a film about menstruation just won an Oscar,” said director…

Another milestone for Brand Modi. Prime Minister Narendra Modi was awarded the Seoul Peace Prize (for 2018) for his “contribution to international cooperation and fostering global economic growth”. The Seoul Peace Prize Foundation presented the award to PM Modi, who is on a two-day visit to South Korea. As stated by a spokesperson for the Ministry of External Affairs, Raveesh Kumar, PM Modi was awarded the honour for his efforts in promoting global peace and accord through wide-ranging economic expansion and for the civilizing quality of life. While accepting the award and dedicating it to the people of India, PM…

On Monday, Congress general secretary Priyanka Gandhi Vadra joined Twitter and received a massive response, getting more than one lakh followers within 10 hours. Commenting on her first-day popularity on the micro-blogging website, senior Congress leader Shashi Tharoor called her as a “new superstar on the social media”. “Rajinikanth was the only person who in his first 24 hours on Twitter got 2 lakh followers,” said the senior Congress leader. Tharoor told PTI that “Given that Priyanka Gandhi has had only 12 hours on Twitter (so far) and she has got one lakh followers she seems to be on course…

Hardik Pandya and K L Rahul might not have expected attending the show ‘Koffee with Karan’ would become such a blunder for them. Their ‘casual’ statements on the show landed them in the controversy one after another. The Board of Control for Cricket in India (BCCI) has already put the two players under temporary suspension on grounds of misbehaviour by making the sexist and misogynist comments during the appearance on the show. A leading men’s personal grooming brand Gillette has suspended its contract with Hardik after the controversial episode. Its loss has cost the all-rounder approximately Rs 2 crore. It…

On Monday, Prime Minister Narendra Modi received the first-ever Philip Kotler Presidential award for his “outstanding leadership”. The award centres on the triple-bottom-line of ‘people, profit and planet’. A statement from the Prime Minister’s office said that the award is going to be offered once in every twelve months to the leader of a nation. The award citation said, “Shri Narendra Modi is selected for his outstanding leadership for the nation. His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country.” It also added that under the leadership…

Saif Ali Khan’s daughter Sara Ali Khan is the new internet sensation. On her every little activity, the Indian media is giving a lot of attention. Before the release of Sara first film ‘Kedarnath’, she became a star. While some people call her an intelligent actress, some call it as just her luck. But to decode it, the real reason lies in the personal branding of her. In the 21st century, Personal branding plays a vital role for every successful individual, especially celebrities. Sara has been followed from various social media platforms to the interviews she has given. The personal branding…

Traworld, a premium luggage brand has signed Sonam Kapoor, the much-known fashionista from the Bollywood as a brand ambassador for their premium luggage range. Traworld is a premium and a modern luggage brand for fashion-conscious travellers. The brand offers a range of stylish, classy, sturdy and value for money luggage bags. Traworld is committed to making every mile of its customers more memorable, meaningful with the innovation, quality and service. Take a look at Traworld collection, and we promise their language bags won’t disappoint you. The brand offers ranges from casual to business travel segments. Traworld product is lightweight, shock…

On Friday, Maruti Suzuki India (MSI) teams up with Bollywood star Varun Dhawan as brand ambassador for its Arena sales channel. The ace brand retails models like Swift, Virata Brezza and Dzire from the Arena channel whereas others like Baleno, Ciaz and S-Cross are sold by the Nexa dealerships. Beneath the Arena label, MSI is presently working on the makeover of its retail network across the country. The MSI Senior Director Marketing & Sales RS Kalsi said in a statement, “Varun exemplifies the evolving Indian youth who is trendy, social and confident and like to be connected at all times.”…

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills as well as the cross­media usage of all media channels…

The much-awaited OnePlus 6T’s details, three days before its official launch, has been leaked in detail. The leak includes the OnePlus 6T full images and full specifications, affirms roughly everything about the phone, except its India price. As per the leaked information, the phone has 8GB RAM and 128GB storage (optional). The leaked images also confirmed the OnePlus 6T will come up with a fingerprint sensor implanted under the screen. The phone, on the back, will sport a dual-camera setup, as the leaked image reveals. OnePlus 6T carries a number of improvements comparing to OnePlus 6, which also includes the…