SRK is roped as brand ambassador for Kent’s new product

Water purifier brand Kent RO Systems Ltd is roping Shahrukh Khan as a brand ambassador for a soon to be launched a next-gen security device for vehicles and passengers. The soon to be launched automotive security product ensures the security of your loved ones and the safety of your vehicle.

Kent has been identified with its brand ambassador Hema Malini who endorses water purifier and other products. The chairman Mahesh Gupta said that the automotive security product will target the male consumers and hence the decision is to rope the superstar.

“The automotive security segment is untapped and has huge potential, even globally. We may eventually take the product globally too,” said Mahesh Gupta. The company is planning to price the product at around Rs 18,000 and is going to be online available through Amazon, direct-sales and also through distributors to the trades.