Tractor maker TAFE (Tractors and Farm Equipment) Ltd. has roped in actor Askhay Kumar as brand ambassador for Massey Ferguson tractors. Reputed for its ‘futuristic technology, international styling and ergonomics’, the Massey Ferguson range offers ‘robust performance and uncompromising quality’ with over 125 products and variants, the company said in a statement. As per the company, both Massey Ferguson tractors and Akshay Kumar resonates well with their brand personalities. On his association with the Massey Ferguson brand, Bollywood Superstar Akshay Kumar said, “I look forward to my association with the legendary Massey Ferguson tractors from TAFE, one of the pioneers…
Author: Brand Education
Brand Education
Where every brand story, leads to new found glory! Discover the true pulse of emerging global brands and personal brands.
Coca-Cola, the Atlanta-based beverage company is reviving the much-maligned New Coke for a limited time this summer ahead of season three of the Netflix fantasy series “Stranger Things.” It is set in 1985, the same year Coca-Cola unsuccessfully tried to foist a new formulation on consumers. New Coke will appear throughout the upcoming third season of the popular series. Netflix hasn’t accepted any money from Coke for the prime placement of soda in the new season, coke will promote the show by putting “Stranger Things” labels on bottles and cans. Netflix is experimenting with ways of working with large corporations…
E-scooter Company Spin will place dozens of start-up’s solar-powered docking stations in two cities this summer. The objective to set these stations is to reduce sidewalk clutter and attract business. Electric scooters are said to be posing problems outside many storefronts and heavily trafficked buildings. Unevenly parked and prone to tipping over etc. Now two U.S. cities, Washington and Ann Arbor, Mich., have agreed to move forward with a 60-day pilot program, being launched by the electric scooter company Spin and a California start-up called Swiftmile — involves installing dozens of electric docking stations on sidewalks as a way to…
Menulog’s new CMO Simon Cheng, is focusing on growing its presence, and delivery network, in what is a unique market here in Australia. He has lofty plans to help the food delivery service reach 92 per cent of Australian home addresses. With that in mind, Menulog launched a new campaign ‘Did Somebody Say Menulog’ in May, which captures the joy the brand delivers to any occasion. The campaign basically involves the unveiling of localized global brand creative, the best part is Menulog’s parent company, Just Eat Group, already acquired the local business in 2015. It’s designed to give Just Eat…
The Little Market is a social enterprise, combining business and social justice thereby impacting artisans and their communities. Lauren Conrad and Hannah Skvarla, founders The Little Market, one-of-its-kind fair trade shop where customers can purchase beautiful products handmade by artisans around the world. The Little Market is an independent nonprofit, charitable organization which is set with the purpose to alleviate poverty. These two impact entrepreneurs are positively impacting people’s lives by purchasing goods handmade by artisans in need, which includes refugees, people with disabilities, women transitioning out of homelessness, and survivors of trafficking and domestic violence thereby helping artisans build…
Southampton football club have produced an epic parody of Netflix documentary ‘Fyre’ to show off their new 2019-20 strips in: ‘Saynts: The Greatest Kit Launch That Never Happened.’ ‘Saynts’ follows entrepreneur Mbilly McFarmer, who is on a mission to host the first ever football kit launch on a desert island. ‘Fyre’ told the story of a doomed “exclusive music festival” which was supposed to happen on the Bahamian island of Great Exuma. The documentary showed the hype building up to the event, which social media influencers were paid to promote – but the shambolic organization and lies about money ultimately…
The Toyota is all set to launch its premium hatchback Toyota Glanza in India on the 6th of June, 2019. The Glanza is Toyota’s first badge engineered Maruti Baleno car, which is built at Suzuki’s factory in Gujarat, and then shipped over to Toyota. The automaker also has plans of exporting this car to specific emerging markets across the world. In Toyota’s Indian line-up, the Glanza will sit above the Liva hatchback in terms of price and positioning. It will be pricier than equivalent variants of the Maruti Baleno though. Toyota dealers across India have already begun receiving the new…
Instagram today, is a great marketing platform which is used personally as well as for businesses including e-commerce to help grow businesses. Right Instagram hashtags on your posts, can help you have higher engagement. Why to use hashtag? Hashtags preceded by the (#) symbol are used to categorize content to make it more discoverable in search. Why are hashtags important? Hashtags are essentially Instagram’s sorting process. They help your post get discovered by viewers easily when they search for particular content. Benefits: Get More Likes Get More Followers Make More Sales Less Investment Brand Awareness Brand Building Tips for using…
One more Note in Xiaomi’s popular Redmi Note series is about to be in your hands soon. As, Redmi is launching Note 7S, the smartphone will be Xiaomi’s second smartphone in India with 48-megapixel rear camera. It is expected to be part of mid-range segment. With dual rear cameras Xiaomi Redmi Note 7S’ primary sensor will sport 48-megapixel resolution. The phone, however, will come with one more sensor, which is not yet disclosed by the company. The smartphone will sport a glass back panel just like Note 7 Pro. The smartphone has Gorilla Glass 5 protection. Also, the phone will…
Imbuto Foundation has launched a new learning and sports centre. The centre will benefit over 900 people with free educational services in Masoro, Rulindo District. It is funded by Kate Spade New York’s “On Purpose Fund.” Kate Spade New York is an American fashion and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. The centre comprises of sports grounds, a library, learning halls and an IT lab, in order to develop the community by initiating a reading culture and computer literacy while promoting physical and mental wellbeing in the community.