Youtube sensation Jaclyn Hill, 28, counts 6 million subscribers and has been making YouTube videos since 2011. Hill is set to launch her own cosmetics brand. First garnered massive buzz via a collaboration with beauty brand Becca on a highlighter called Champagne Pop ($38). She launched her groundbreaking Morphe collab, The Jaclyn Hill Eyeshadow Palette ($38), in June 2017.
Hill isn’t the first beauty vlogger to create her own brand, but given her past successes, the launch arrives with high expectations. Other creators who have launched their own lines include Jeffree Star, Laura Lee, Manny ‘MUA’ Gutierrez, and Nikita Dragun.