Safari Bags partnered with Ogilvy Mumbai
To launch its new campaign Safari Bags have partnered with Ogilvy Mumbai. The idea via TVC is to kindle in its viewers the urge to travel differently through the Safari backpack itself.
Safari bags is not a new name, it has been in the Industry for past 45 years and have seen many milestones. It is the prominent name in the market, for the quality and the fulfilling experience it gives. The company is a 600 + crore brand without any PAN India campaign to date. Now the brand is turning a new leaf with its first PAN India brand communication campaign with Ogilvy Mumbai.