Author: Brand Education

Chromuch, an innovator in sustainable, colour-rich and developer-friendly synthetic fibres, is entering the US by launching its brand launch at Outdoor Retailer Summer Market, during June 18-20, 2019 in Denver. Chromuch indicates a new standard in sustainable colour design with its innovations in solution dyed synthetic fibre. Its fibres are rich in colour, colourfast, earth-friendly and are made from recycled plastic bottles and use absolutely no water in the dyeing process. Moreover, its solution-dyed ChromShield Technology allows for magnified colour vibrancy and durability, and a variety of performance on-demand functionality such as UV protection, fire retardancy, heat retention, and quick-dry…

Louis Vuitton Malletier, commonly known as Louis Vuitton or shortened to LV, is a French fashion house and luxury Retail Brand, founded in 1854 by Louis Vuitton on Rue Neuve des Capucines in Paris, France. LV produces many products ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. The label’s LV monogram appears on most of its products. LV is one of the world’s leading international fashion houses; selling its products through standalone boutiques, lease departments in high-end department stores, and the e-commerce section of its website. For six years (2006–2012), LV was…

After working on her eponymous cosmetics company for the past five years, YouTube beauty star Jaclyn Hill is finally kicking things off with an inclusive range of creamy nude lipsticks. While her other cosmetics collaborations blew up the internet, Hill was tirelessly working on her true passion project: an eponymous makeup brand, Jaclyn Cosmetics, which is officially launching today with a line of 20 nude lipsticks. And based on the success of her previous products, it is expected that this is also going to be a big hit in the world of fashion! Image Credit: Allure

ITC Limited on Wednesday replaced Saina Nehwal, who was appointed as the face of the brand in 2016 with Bollywood actor Boman Irani as Savlon’s brand ambassador. The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders typified by Boman Irani. The hygiene portfolio comprises Savlon handwashes, pen sanitizer spray, gel-based hand sanitizer and soaps. The film is created by advertising agency Ogilvy India, which leverages the actor’s trademark humour with children mapped around various scenarios. It refreshes the brand’s message of hand hygiene best practices.

After pulling a number of international fashion labels from ecommerce platforms Amazon and Flipkart, Reliance has now signed up Armani’s sportswear brand EA7 and British high-street brands All Saints and Kurt Geiger. Brand Reliance holds the license to sell Diesel, Hugo Boss and other international labels. The move is part of the company’s plan to strengthen its portfolio of premium brands before the launch of its ecommerce business later this year. Reliance Industries is looking at merging its offline retail presence with its upcoming online marketplace to attract both small and large merchants.

The well-known names of the fashion industry, Tina Bhojwani and Jean-Michel Cazabat together they launched vegan shoe brand, AERA. Bhojwani was the Senior Vice-President of Theory for over a decade. Cazabat on the other hand, has spent his entire career in luxury footwear as the head of both Stephan Kélian and Charles Jourdan before helming his namesake label where he created shoes which lived at the intersection of Italian quality, sexy design, and comfort. May 30th, 2019, along with their partner and investor, Alvertos Revach, the trio launched AERA,  vegan and 110% sustainable shoe brand which epitomizes luxury shoes handmade…

BE Exclusive: ‘Living it up,’ says, SonyLIV as it takes a regional dive; the video streaming platform intends to bring back some of the popular TV shows to grab eyeballs. With the increase in video over-the-top (OTT) platforms, SonyLIV has also decided to join the league.  Currently the monthly user base on the video streaming platform ranges between 65 million-70 million. However, Sony Pictures Networks India, aims to increase its monthly active user base on video streaming platform to 100 million with the launch of 15 original shows in Tamil and Telugu.

South India-based footwear maker U4ic have roped in Aamir Khan as their new brand ambassador. With Bollywood Star Aamir Khan as its brand ambassador, (Euphoric) International is aiming Rs 1,000 crore turnover in two years from its youth-centric brand Walkaroo. The footwear maker has started its marketing campaign since 2016 when they hired cricketer Rohit Sharma as their first brand ambassador. The company’s Managing Director Noushad Veluthedath said, “The Company has roped in Aamir Khan as they want to make Walkaroo a youth brand and not just restrict it to the sports footwear category, also aiming Rs 1,000 crore revenue…

New Delhi based ethnic wear brand Aurelia by TCNS Clothing has opened its new store in Nepal. The store is spread over 490 square feet and is located at central mall in the Biratnagar city, the company said in a statement. The brand is all set to expand itself in every corner of the world as it is clear with the grand opening of its new store in Nepal. Last year, however, the brand appointed Bollywood actress Disha Patani as their brand ambassador. The brand has successfully expanded its retail footprints in the country with over 200+ standalone stores across…

Puma has signed 2019 WNBA No. 1 overall pick Jackie Young and No. 4 pick Katie Lou Samuelson to multiyear endorsement deals. It is the part of company’s larger brand strategy to expand its presence in the sport. The company returned to the NBA last year, after a 20-year absence. “We’ve long known that no matter what we do in the space of basketball, it was going to have to include the women’s game and the WNBA,” said Adam Petrick, Puma global director of brand and marketing.