YouTube Beauty Star Jaclyn Hill Launches Her Own Makeup Brand

After working on her eponymous cosmetics company for the past five years, YouTube beauty star Jaclyn Hill is finally kicking things off with an inclusive range of creamy nude lipsticks.

While her other cosmetics collaborations blew up the internet, Hill was tirelessly working on her true passion project: an eponymous makeup brand, Jaclyn Cosmetics, which is officially launching today with a line of 20 nude lipsticks. And based on the success of her previous products, it is expected that this is also going to be a big hit in the world of fashion!

Image Credit: Allure