ITC roped with Boman Irani as Savlon’s brand ambassador
ITC Limited on Wednesday replaced Saina Nehwal, who was appointed as the face of the brand in 2016 with Bollywood actor Boman Irani as Savlon’s brand ambassador.
The association highlights the importance of hand hygiene and the proposition of Savlon handwashes in a conversational series between children and elders typified by Boman Irani. The hygiene portfolio comprises Savlon handwashes, pen sanitizer spray, gel-based hand sanitizer and soaps.
The film is created by advertising agency Ogilvy India, which leverages the actor’s trademark humour with children mapped around various scenarios. It refreshes the brand’s message of hand hygiene best practices.