Reliance Fills Its Tote With UK, Italian Fashion Brands

After pulling a number of international fashion labels from ecommerce platforms Amazon and Flipkart, Reliance has now signed up Armani’s sportswear brand EA7 and British high-street brands All Saints and Kurt Geiger.

Brand Reliance holds the license to sell Diesel, Hugo Boss and other international labels. The move is part of the company’s plan to strengthen its portfolio of premium brands before the launch of its ecommerce business later this year. Reliance Industries is looking at merging its offline retail presence with its upcoming online marketplace to attract both small and large merchants.