Author: Brand Education

OSAKA, Japan June 30, 2020 Panasonic Corporation announced that it has received the highest accolade as Best of Best in the Brand Design category at the Automotive Brand Contest 2020, which is organized by German Design Council (Rat für Formgebung). The award was given in recognition of the concept and design of the Panasonic Automotive business brand. The official award ceremony is planned to take place in autumn 2020. The Automotive Brand Contest is the only international design competition for automotive brands. The German Design Council, founded in 1953, also runs internationally renowned design awards, such as the German Design Award…

New Delhi, June 29, 2020: The monsoon season is here and we all love rains as they bring down the temperatures and make weather soothing but it is also the time of the year where the probability of electrical hazards increases. Thus, it is extremely important to take safety measures for the rainy season from the start itself. The IT Network Infrastructure needs precautions to safeguard the network. To address the same, Tenda, a leading provider of networking devices has a range of PoE Switches for both household and commercial uses. Tenda PoE Switches acts as the heart of the network infrastructure; acting…

Mumbai, 25 June 2020: HUL announced today the next step in the evolution of its skin care portfolio, with the rebranding of its flagship brand Fair & Lovely. Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name ‘Fair & Lovely’. The new name is awaiting regulatory approvals and we expect to change the name in the next few months. Over the last decade, Fair & Lovely’s advertising has evolved to communicate a message of women’s empowerment. The brand’s vision is to adopt a holistic approach to…

Tide, one of the leading fabric care brands in India from P&G, has appointed the very talented and versatile Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide advertisement featuring the actor, for the Tide Ultra variant designed specifically for the washing machine. Launched in India in 2000, Tide provides ‘Outstanding Cleaning’ and has set a high standard for laundry care. What started as a detergent for hand wash household has now evolved for machine usage as well with the launch of Tide Ultra, now further improved with stain magnets. Tide has always…

India, June 18, 2020 – In line with its mission to help people get healthier and more active, Fitbit has joined hands with Bollywood superstar and fitness icon, Bipasha Basu, on International Yoga Day (June 21) to raise awareness of the benefits of yoga and the importance of keeping active in the current times. A firm believer and advocate of yoga, Bipasha Basu will interact via a live session and share experience of how time and again, Yoga has emerged as a great rejuvenating source of everyday wellness. Yoga brings together physical and mental wellness and is about more than just…

In today’s uncertain times, where nothing seems to be too sure, a new digital film by Flite has brought to fore an emotional rediscovery of family bonding, that infuses a fresh breath of hope and a smile in us. The digital video campaign #RishtoKiFlite showcases how this unexpected change has uncovered some surprisingly soothing emotions – people have rediscovered their family ties which had got brushed under the busy routines of daily life. Expressing his thoughts on this, Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said, “The lockdown period has forced us to slow down our usually…

Shinco, an Indian Smart Television brand has rolled up a new update for its UNIWALL – UI series and this one is focused on bringing more content Platforms to the limelight and current global crisis spreading the Covid content with #Weareone This is especially for COVID and covers content being put out under #WeAreOne hashtag.  As the rising impact of COVID19 continues we have seen a spike in our users on video streaming platforms specially homegrown players Hotstar, Zee5, Voot and ALT BALAJI this has encouraged us to add more content platforms for our users . This outbreak has definitely…

(Mebane, NC) June 11, 2020: When you hear the term smudging what comes to mind? Perhaps an indigenous tradition used to open ceremonies and to heal. Maybe you’ve never heard of the smudging. For Karema Mcghee, smudging is a modern practice rooted in ancient tradition and one that she is committed to popularizing and educating people about. In her quest to teach people about smudging, she has recently re-launched her online store, LUXINOUS. Smudging is traditionally a ceremony for purifying or cleansing the soul or a space of negative thoughts about a person or a place. Smudging involves the slow…

Nestlé S.A.’s Board of Directors today approved a new strategic direction for its Waters business. The company will sharpen its focus on its iconic international brands, its leading premium mineral water brands, and invest in differentiated healthy hydration, such as functional water products. The Board also confirmed its intent to explore strategic acquisitions to grow in this category, while pledging to make its entire global water portfolio carbon neutral and replenish associated watersheds by 2025. At the same time, the Board concluded that its regional spring water brands, purified water business and beverage delivery service at its Nestlé Waters North…

As the pandemic continues, it has become critically essential to have a good Wi-Fi connection to boost your productivity while working from home or even if you’re looking for something to just spend your time glued to the Internet, etc. It is crucial to have a sturdy Wi-Fi router that can strengthen the Wi-Fi signal across the house or any space you need to keep connected. To overcome the networking challenges NETGEAR offers its Orbi Mesh Range to cover a large space with consistent Wi-Fi signals while removing the dead spots within the house. The NETGEAR Orbi RBK20 Wi-Fi Router delivers exceptional Wi-Fi…