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Mars launches its popular gum brand Juicy Fruit in India
Mars Inc. announced the launch of its popular chewing gum brand Juicy Fruit in India. The product is locally designed and is priced keeping Indian consumers in mind. Andrew Leakey, general manager for India, Mars Wrigley Confectionery said,…
KFC Announces Launch of Vegan Burger in the UK
Despite its global reputation as a fast food chain renowned for its inclination for chicken, KFC has finally entered the vegan food market, by launching “The Imposter.”
KFC (Kentucky Fried Chicken), as it’s been named since its inception…
Tyson Food Launches Alternative Proteins with New ‘Raised and Rooted’
Tyson Foods announced the launch of its first foray into the meat replacement market with the unveiling of its Raised & Rooted brand. While the company’s plant-based nuggets present a direct competition to companies like Beyond Meat,…
Ed Sheeran teams up with Heinz to launch his own brand of ketchup
Ed Sheeran has teamed up with Heinz to release his own brand ‘Edchup’ of its famous tomato ketchup.
Sheeran broke the news to his 29 million Instagram followers on June 5. Alongside a picture of himself kissing the special edition bottle…
V-Nourish ropes in Shah Rukh Khan as brand ambassador
Popular consumer brand, Veeba Foods has forayed into child nutrition segment with its new brand, V-Nourish, a scientifically designed wholesome nutritional supplement for kids above 5 years.
The company has teamed with Shah Rukh Khan for…
Nestle is all set to launch its own plant-based burger in the US
The world’s largest food company Nestle’s Sweet Earth brand will launch a plant-based burger in the U.S. this fall. The company sells a soy-based vegan burger in Europe, but Sweet Earth’s version is pea-based.
Beyond Meat also uses a pea…
Buy BC brand teamed with Thrifty Foods this summer
VANCOUVER ISLAND, BC – Thrifty Foods will now feature Buy BC products in its stores throughout Vancouver Island and the Lower Mainland.
Buy BC helps local producers and processors market their products by using the recognizable Buy BC logo…
Hatsun Agro Product Ltd to Launch New Dairy Products
Hatsun Agro Product Ltd, India's leading private sector dairy company, is set to strengthen its dairy product portfolio with new launches heading into summer 2019.
The new range in the sunrise segment includes Hatsun Yoghurt Shake and…
AG Barr to launch an energy drink under its Irn-Bru brand
AG Barr is to launch Irn-Bru Energy drink, which will roll out to Scotland, Ireland and the north of England from July in two variants: sugar and no-sugar. The drink will have the flavour of Irn-Bru with taurine, caffeine, B vitamins and…
Burger King’s latest promotion is called #FeelYourWay
Burger King is the latest brand that is going to use depression as a marketing tool, “Not everybody wakes up happy,” a man sitting on his bed intones to start the new Burger King ad.
Burger King’s latest promotion is called #FeelYourWay,…