TCL India On-boards Rohit Sharma as Brand Ambassador
TCL, a global leader in the television and home appliance sector, recently announced Indian cricket team captain Rohit Sharma as its national brand ambassador. Represented by RISE Worldwide, Sharma’s partnership with TCL aims to enhance the brand’s presence and credibility in the Indian market, particularly for televisions and washing machines.
Rohit Sharma, one of the finest cricketers in Indian history with a remarkable record in the T20 tournament and the World Cup, embodies an ambition to excel that perfectly aligns with TCL’s ‘GO BIG’ marketing strategy. This strategy emphasizes large screen-sized TVs, catering to the growing expectations of Indian consumers driven by the country’s booming GDP.
TCL is committed to providing extraordinary experiences through its range of affordable, large-screen TVs. The brand has successfully won the trust of customers seeking superior viewing experiences. Sharma’s dedication to excellence in every match mirrors TCL’s commitment to innovation and sophistication, making this one-year partnership an ideal collaboration.
Philip Xia, General Manager of TCL India, expressed his excitement: “We are elated to welcome the one and only ‘Hitman’ to the TCL India family. Being a cherished icon, he inspires fans to strive for excellence just as we push the boundaries of excellence in technology and products with each launch. With the World Cup just around the corner, Rohit Sharma is undoubtedly the best partner, with whom we can grow our Indian community.”
Sharing his enthusiasm, Rohit Sharma said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket.”
As the captain of the Indian National Cricket team, Sharma is admired for his leadership and big-hitting style, qualities that resonate with TCL’s commitment to innovation and excellence in its products. This collaboration is anticipated to increase the target group’s affinity and purchase consideration for TCL products.
Founded in 1981, TCL Electronics has grown rapidly to become a leading player in the global TV industry, operating in over 160 countries. The company specializes in researching, developing, and manufacturing consumer electronics, including TVs, audio, and smart home appliances. For two consecutive years, TCL has achieved the “Top 1 spot in the 98-inches TV” category and has been ranked the global “Top 2 TV Brand” by OMDIA.
For more information, visit: www.tcl.com/in/en