Author: Rosie Fryer

Rosie Fryer is a Freelance Journalist. Rosie works to create fresh and unique content that educates customers about their favourite brands. She earned a Bachelor of Arts degree in communication in 2008 from London College of Communication. She provides the latest news from the business/brand world.

Bajrang Punia has treaded into a brand endorsement territory ruled by film stars with muscles to flaunt. The World No. 1 wrestler will endorse men’s inner garment brand TT. TT Limited has signed Bajrang as their brand ambassador. In a brand endorsement market dominated by Bollywood stars, Punia will brush shoulder with the likes of Shah Rukh Khan, Salman Khan, Akshay Kumar and Hrithik Roshan as the sole representative from the sports world. Strength, power and courage have always been the dominating features for men’s inner garment marketing campaigns, and Punia has it all, for that matter.

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Los Angeles Basketball Legend Kobe Bryant Announced as Brand Ambassador for Fun88, a global leading bookmaker that provides online entertainment. Fun88 is the global leading betting brand with legitimate licenses in multiple territories. The platform offers various immersive, iconic online entrainment experiences including sports betting, online casinos, live games through its advanced technology and personalized services. Kobe Bryant and Fun88 will work together to promote the brand in several key markets, such as Asia and the UK, where the brand focuses and helps audiences understand the industry in the right way.

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Mellorra, India’s only fine jewellery brand to launch four collections within a month at par with international fashion trends. The collection names as the Floral Bloom, Polka, Pastels and Tie & Dye, they have all that is trending internationally Melorra, is all set to launch more Spring Summer 2019 collections this month, in addition to their previously launched SS ’19 collections. The four new collections represent the spirit of the season. Keeping in mind the styles and colours seen on the ramp, these collections showcase the fashion of this Spring Summer, that too, in gold, diamond and gemstones.

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Liby, the leading brand of laundry care product from China have joined hands with world-renowned industry professionals, unveiled a premium laundry detergent in London – the Liby Laundry Detergent Essence. This revolutionary product contains 7 essences, boosting 3 times the cleaning power and 4 times the fabric care capability, pioneers in turning a laundry detergent into a liquid essence. Experts from different fields including Lady Penny Mountbatten, Ambassador for British Royal Warranted and heritage brands; Calice Becker, award-winning perfumer; Lara Stone, supermodel; Natalie Gibson, fashion print tutor and artist from Central Saint Martins, joined Liby for the launch of this…

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Kim Kardashian-West made her first foray into the lingerie and shapewear industry with the announcement of her upcoming shapewear collection. “Kimono” will include pieces in sizes XXS to 4XL in nine different shades. It is believed that the line allegedly took Kardashian-West 15 years to perfect. View this post on Instagram Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear…

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Cleopatra’s Bling, a handmade jewellery brand from Australian designer Olivia Cummings, has revealed that the brand is set to launch in London this summer. The brand was founded in 2013 by Cummings. Each piece is designed by Cummings herself, from her base in Naples, where she hand-crafts wax moulds, from ancient coins she personally sources, to original designs and embellishments she carefully constructs using the techniques taught to her on her travels. Pieces are inspired by the founder’s love for travel, the ethereal, and the symbolic – a fusion of Eastern allure and Western style.

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TikTok, the world’s leading destination for short-form mobile videos, has teamed up with UNIQLO to launch its first global marketing campaign across the world, the global brand for clothing apparel. The #UTPlayYourWorld campaign starting on June 25 invites users to share their creative, authentic and inspiring moments wearing their favorite UNIQLO UT outfit. UT is UNIQLO’s special collection of Graphic T-shirts matching current styles with pop culture influences. Through TikTok’s fully immersive and interactive content experience, the #UTPlayYourWorld campaign creatively channels the brand philosophy of UNIQLO UT – “Wear Your World”. By allowing users to capture and share their own…

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Kareena Kapoor Khan, once again set to grab attention! And this time the actor has done it with her appearance on the digital cover of Vogue India. Kareena Kapoor Khan has appeared on numerous magazine covers but the actor endeavours to outdo herself every time she makes an appearance on a magazine cover. She appeared on the digital cover of Vogue’s June 2019 edition and posted her picture on her Instagram profile, the actor looks captivating in a pink Giambattista Valli frothy gown. And the credit goes to fashion director Anaita Shroff Adajania for adding an English-world charm with the…

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Canada’s largest quick service restaurant chain, specializes in coffee and donut items, Tim Hortons Inc., is set to enter into an exclusive master franchise and development agreement to launch the Tim Hortons brand in Thailand with WeEat Company, part of the Wattanavekin family group. Recently on its launch, Tim Hortons President Alex Macedo said, “We are very excited to grow the Tim Hortons brand in Thailand as part of our broader global growth strategy,” He further said, “Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us…

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Charlotte Tilbury is launching a new lipstick collection which will not only benefit women, but also the environment around the world. In 2016, Charlotte Tilbury launched its Hot Lips collection – a range of 12 lipsticks inspired by Tilbury’s superstar friends and clients including Cindy Crawford, Kate Moss and Kim Kardashian. Now, three years later, Tilbury is launching a second collection, Hot Lips 2. The news was shared on its website, there the brand wrote: “Charlotte has bottled the beauty DNA of 11 strong, magic men and women to create 11 new Hot Lips shades inspired by rule breakers, record…

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