Top 18 Men’s Underwear Brands in India

In India, men’s innerwear has witnessed a significant transformation over the years. Today, many underwear brands are catering to diverse preferences, offering a blend of quality, comfort, and style. Whether you prioritize affordability, luxury, or performance, there’s a brand for every discerning gentleman. Let’s delve into the top 18 men’s underwear brands in India for the year 2024.

1. Rupa:
Established in 1968, Rupa stands tall as one of India’s leading underwear brands. Renowned for its affordability and superior quality, Rupa offers a range of innerwear options, including the popular Macroman and Rupa Frontline. Holding the prestigious title of ‘The largest innerwear producer in India’ in the Limca Book of Records, Rupa continues to impress with its value-driven offerings.

2. Calvin Klein:
Calvin Klein, founded in 1968, epitomizes luxury and sophistication. With a global presence spanning 110 countries, Calvin Klein is synonymous with premium designer underwear. Despite its higher price point, Calvin Klein remains a coveted choice for those seeking unparalleled quality and style.

3. Jockey:
A stalwart in the underwear industry, Jockey boasts a legacy dating back to 1876. Originating in the USA, Jockey has redefined underwear for Indian consumers, offering premium quality and innovative designs. With a vast product range extending across 140 countries, Jockey continues to be a top choice for men’s innerwear.

4. Dollar Big Boss:
Dollar Big Boss emerges as a popular choice among Indian men seeking budget-friendly yet comfortable innerwear. Backed by the endorsement of Bollywood icon Salman Khan, Dollar Big Boss offers affordability without compromising on quality, making it a preferred brand for many.

5. Chromozome:
Founded in 2001, Chromozome has carved a niche for itself with its excellent quality and fashionable innerwear. Based in Mumbai, Chromozome caters to the discerning Indian male with its trendy designs and affordable pricing, ensuring both style and comfort.

6. Van Heusen:
Initially founded in the USA in 1881, Van Heusen has evolved into a fashion conglomerate with a global presence. Known for its premium men’s wear, Van Heusen’s underwear line reflects the brand’s commitment to quality and comfort, making it a trusted choice for discerning gentlemen.

7. Lux Cozi:
Lux Cozi stands out for its soft, breathable cotton underwear, offering a wide variety of styles and colors to suit every preference. With a focus on comfort and durability, Lux Cozi remains a popular choice among men seeking reliable innerwear options.

8. FCUK:
FCUK, or French Connection United Kingdom, is celebrated for its luxurious underwear collection. Founded in 1970, FCUK has garnered a reputation for bold advertising and high-quality products, making it a preferred choice for those seeking luxury innerwear.

9. XYXX:
XYXX has revolutionized the Indian innerwear market with its bold designs and innovative fabric technology. Embraced by Indian consumers for its comfort and quirky styles, XYXX offers a refreshing take on men’s underwear, catering to the fashion-forward individual.

10. Adidas:
Beyond its renowned sportswear, Adidas has established itself as a top underwear brand in India. With a focus on innovative designs and advanced technology, Adidas offers high-quality underwear suitable for both athletic activities and everyday wear.

11. Marks & Spencer:
Renowned for its luxurious fabrics, Marks & Spencer offers a wide range of men’s underwear designed for comfort and style. Whether you prefer classic boxers or contemporary prints, Marks & Spencer has something to suit every taste.

12. Under Armour:
Under Armour stands out for its high-performance designs, perfect for intense workouts and sports activities. Combining comfort with functionality, Under Armour’s underwear collection ensures essential support and durability for the active man.

13. US Polo:
A name synonymous with fashion, US Polo offers stylish and comfortable underwear options for men. With premium quality fabrics and meticulous attention to detail, US Polo’s underwear range complements the modern man’s wardrobe.

14. Levi’s:
Levi’s, known for its iconic denim, also excels in the realm of men’s underwear. Offering premium quality fabrics and stylish designs, Levi’s underwear is both comfortable and fashionable, making it a favorite among denim enthusiasts.

15. Euro:
Euro, a brand under Rupa, caters specifically to the Indian male’s innerwear needs. With a focus on affordability and premium quality, Euro offers a diverse range of underwear options to suit every preference and budget.

16. Dollar Bigboss:
Dollar Bigboss stands out for its affordability and durability, offering a variety of styles to suit different preferences. With a reputation for value and quality, Dollar Bigboss remains a popular choice among Indian men.

17. Hanes:
Hanes, an American brand, is known for its comfortable and affordable underwear options. With a wide variety of styles, including briefs, boxers, and t-shirts, Hanes ensures comfort and quality for everyday wear.

18. Tommy Hilfiger:
Tommy Hilfiger, a renowned designer brand, offers a variety of underwear styles characterized by quality craftsmanship and timeless designs. With a focus on both style and comfort, Tommy Hilfiger’s underwear collection exudes sophistication.

In conclusion, Indian men’s underwear brands offer something for every preference and budget. Whether you prioritize affordability, luxury, or performance, these top brands ensure comfort, quality, and style for the modern gentleman. So, the next time you require comfortable and reliable innerwear, consider these esteemed brands.