TikTok teams up with UNIQLO UT to launch brand campaign

TikTok, the world’s leading destination for short-form mobile videos, has teamed up with UNIQLO to launch its first global marketing campaign across the world, the global brand for clothing apparel. The #UTPlayYourWorld campaign starting on June 25 invites users to share their creative, authentic and inspiring moments wearing their favorite UNIQLO UT outfit.

UT is UNIQLO’s special collection of Graphic T-shirts matching current styles with pop culture influences. Through TikTok’s fully immersive and interactive content experience, the #UTPlayYourWorld campaign creatively channels the brand philosophy of UNIQLO UT – “Wear Your World”. By allowing users to capture and share their own “UT moments.”