Author: Jyotsnaa Sharrma

CavinKare Pvt. Ltd. appointed Bollywood actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik. The actor will be featured in a new advertising campaign promoting the entire range of Chik shampoos which will go on air from next week. Chik is the company’s flagship brand known for starting the sachet packaging strategy in the country. “The brand, Chik, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products, Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards…

With fantasy sports growing at an exponential pace over the last two years and revenue from online gaming revenue expected to touch Rs 11,900 crore by 2023, FanMojo has donned an aggressive avatar by roping in cricketer Prithvi Shaw early this year. “The whole experience has now become seamless for the users,” says Menon, claiming that since the relaunch, FanMojo has garnered over 2.1 million registered users. “We have grown 600 percent since the relaunch,” he asserts. Engagement rate with the users too has leapfrogged. On average, Menon contends, a paid user spends over an hour on the platform every…

Sports brand Vector X has taken on board India’s women football star Dalima Chhibber as its new brand ambassador. The sports brand already has Indian football legend Bhaichung Bhutia as its face. Nikhil Mahajan, Director, Soccer International Private Ltd. said, “It is a moment of pride for us. Dalima is one of the most exciting and sought-after women’s footballer in the country. When we saw her playing, we knew that her dynamism and youthful energy would be a perfect fit for our brand and we wanted to make sure we can help her in growing further in whatever manner possible.…

Moong, the most important pulse of Indian pulses basket, will soon be available on the futures platform. After getting approval from SEBI, National Commodity and Derivatives Exchange Limited (NCDEX) is all set to launch unprocessed whole raw moong (Not for direct human consumption) futures contract on 8th July, 2019. Merta city, a prominent producing hub of Rajasthan will remain as basis delivery center for moong Futures, while Nokha, Jodhpur and Sri Ganganagar will be additional delivery centers. India being the highest producer of moong worldwide with more than 70 per cent share, has a huge value chain of this high…

Indian wear brand Manyavar roped in actor Kartik Aaryan as its new brand ambassador. The actor made the announcement in an unconventional way, he changed his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan The announcement was preceded by a string of teasers where Kartik teased his fans about something new coming up. Followers saw him taking off his casual western wear in a teaser video and then donning a kurta in another video. These teasers did make a few hearts flutter and many fans curious.

As part of its ‘Fruit Circular Economy’ initiative, the company is developing the juice category, and hence Coca-Cola India has introduced Fanta Juicy+, a new variant of its orange flavoured sparkling beverage. The new beverage contains real orange juice that will tingle taste buds with the Fanta fizz. Furthermore, Sara Ali Khan has been chosen as the brand ambassador for this variant. “With this new launch, we are adding the taste of real orange juice into the mix, for an even fruitier, even more fun experience for our consumers. And we are truly delighted to welcome Sara Ali Khan to…

The sub-brand has unveiled a special version of the handset called the Redmi K20 Pro Avengers Limited Edition as a tribute to Marvel’s heroes. The Redmi K20 series has already grabbed a lot of attention ever since the handset was launched in China. However, the India launch is expected to happen this month. Moreover, a new variant of the K20 Pro has just been announced which is purely dedicated to Marvel’s heroes, and it is available in a non-gradient finish in black colour. The packaging also includes a special case and a collector’s card. The limited-edition K20 Pro has been…

World’s leading toy brand, LEGO(r) is set to induce an adrenaline rush amongst the Indian fan community with the launch of its acclaimed LEGO(r) IDEAS collectables, popular vintage cars and the mighty Super Hero characters exclusively on Amazon Prime Day starting 15th July 12 am. This collection, which will appeal to LEGO(r) lovers across age groups, is priced between Rs 6,999 to Rs 19,999. It is for the first time in India, LEGO(r) is bringing 03 products from its LEGO(r) IDEAS range, a customer-led open innovation platform which enables toy enthusiasts to suggest and launch new ideas for LEGO(r) products.

Muscat International Airport have received the first A380 flight today. It will be one of two daily flights being operated by Emirates between Muscat and Dubai. This will be the world’s shortest flight on the double-decker Airbus A380. Sheikh Aimen bin Ahmed al Hosni, CEO of Oman Airports, said, “We, at Oman Airports, are proud of Muscat International Airport which became the embodiment of the hospitality and warmth of the Sultanate of Oman. Since its opening, the airport has gained wide international recognition and won many international awards. ‘The introduction of the daily A380 flights from and to Muscat, which…

Singapore-based investment major CapitaLand Ltd has completed its transaction with state investor Temasek Holdings and acquired Ascendas-Singbridge Pte Ltd, creating one of Asia’s largest diversified real estate groups with over S$123 billion (in Singapore dollars) of assets under management (AUM). With the completion of the transaction, the enlarged CapitaLand Group will operate as a unified entity from 1 July, 2019 as it marks a new chapter of combined competencies and scale. With Ascendas-Singbridge’s early-mover advantage in India, the country will become an important market for the combined group as it further develops new economy sectors, like office parks, logistics and…