LEGO will launch its iconic ‘IDEAS’ collection in India on Amazon Prime Day

World’s leading toy brand, LEGO(r) is set to induce an adrenaline rush amongst the Indian fan community with the launch of its acclaimed LEGO(r) IDEAS collectables, popular vintage cars and the mighty Super Hero characters exclusively on Amazon Prime Day starting 15th July 12 am.

This collection, which will appeal to LEGO(r) lovers across age groups, is priced between Rs 6,999 to Rs 19,999.

It is for the first time in India, LEGO(r) is bringing 03 products from its LEGO(r) IDEAS range, a customer-led open innovation platform which enables toy enthusiasts to suggest and launch new ideas for LEGO(r) products.