Fantasy sports startup ropes in cricketer Prithvi Shaw as brand ambassador

With fantasy sports growing at an exponential pace over the last two years and revenue from online gaming revenue expected to touch Rs 11,900 crore by 2023, FanMojo has donned an aggressive avatar by roping in cricketer Prithvi Shaw early this year.

“The whole experience has now become seamless for the users,” says Menon, claiming that since the relaunch, FanMojo has garnered over 2.1 million registered users. “We have grown 600 percent since the relaunch,” he asserts. Engagement rate with the users too has leapfrogged. On average, Menon contends, a paid user spends over an hour on the platform every day.

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