The Delhi and District Cricket Association (DDCA) renamed Feroz Shah Kotla Stadium as Arun Jaitley Stadium in a renaming ceremony held at the Jawaharlal Nehru Stadium on Thursday. To recognize India Skipper Virat Kohli’s outstanding achievements in the field of cricket he has also been honoured with a stand at the stadium, after Bishan Singh Bedi and Mohinder Amarnath who already have stands after their names but they were honoured after their retirements. Union Home Minister Amit Shah was the chief guest of the renaming ceremony. In a statement, DDCA President, Rajat Sharma said, “Virat Kohli’s outstanding contribution to world…
Author: Jyotsnaa Sharrma
Jyotsnaa Sharrma
Jyotsnaa Sharrma is a freelance writer, who formerly worked out as Conference Producer. An MBA in Marketing with more than 15 years of experience and consistent dedication to various companies and agencies. Besides writing she loves traveling, cooking and painting. She is a dedicated and devoted writer.
Homegrown smartphone firm Realme has appointed Bollywood actor Ayushmann Khurrana as its brand ambassador. Khurrana will be promoting the brand’s ‘Dare to Leap’ identity. Khurrana, who is the National Film award-winning actor will be featured in an integrated marketing campaign to promote soon-to-be-launched 64MP quad-camera smartphone ‘realmeXT’. Also, the actor will work closely with the brand team in order to improve image tuning and software optimization of the smartphone model. Chief Executive, Realme India, Madhav Sheth in a statement said, “We are thrilled to get Ayushmaan on board as our captain Realme as he mirrors our ideology of ‘Dare to…
HMD Global, a licensee of Nokia brand is set to launch three new smartphones at the IFA 2019 tech conference in Berlin. The Finnish company is set to launch Nokia 7.2, Nokia 6.2 and Nokia 5.2 smartphones at the German expo. Also, the company has already sent media invites for the launches of new smartphones in India on September 11. The new smartphones are expected to be priced in the budget- and mid-range segments. The new handsets are allegedly expected to run the Android One platform and they might also come with the new Android 10 OS. The Nokia 7.2…
The instant noodle brand of Wing’s Food, Mie Sedaap appointed Super Junior’s Choi Siwon its new brand ambassador. Speaking about the appointment, senior brand manager Mie Sedaap, Mita Ardiani said,“The company considered Siwon an inspirational figure loved by the brand’s market in Indonesia. Also, he has built a positive image of himself that we hope will have a positive influence on Indonesian youth.” Siwon, who performed at the closing ceremony of the 2018 Asian Games and met President Joko “Jokowi” Widodo in Seoul, is a renowned personality in Indonesia. Siwon however, said,“I have a chance to continue a good relationship…
French automaker, Renault launched its compact seven-seater multi-purpose vehicle Triber. The care is priced between Rs 4.95 lakh and Rs 6.49 lakh. After Kwid it is the second model from the company that has been specifically designed and developed for the Indian market. The car is powered by a one-litre petrol engine and also it is equipped with various features including four airbags. Talking about the launch, Renault India Operations Country CEO and MD, Venkatram Mamillapalle said, “We foresee Triber to be a key part of our expansion plans in India, as we look forward to growing the Renault brand…
Perfetti Van Melle expands Center fresh brand portfolio. In order to celebrate its 25th anniversary in India this year, the chewing gum brand has launched a new product — Center fresh 3 Layer gum. The brand aims to strengthen its portfolio offerings in the ‘fresh breath’ space, with Southern superstar Samantha Akkineni as its brand ambassador. Center Fresh’s TVC has been launched by Ogilvy India that features south actress Samantha Akkineni and internet celebrity Ayush Mehra. Managing Director, Perfetti Van Melle India, Rajesh Ramakrishnan said, “Center fresh is one of our power brands in India. The brand enjoys immense love…
Kia Motors, South Korean auto major has launched its first made in India mid-SUV, Kia Seltos and the pricing is ₹9.69 lakh. Kia Seltos is introduced in both petrol and diesel variants. Customers can buy it in either of three variants: 1.5 petrol, 1.5 diesel, 1.4 turbo petrol mated with both manual and automatic transmissions. Seltos is a mid-sized SUV that is manufactured at the carmaker’s Ananthpur plant in Andhra Pradesh. The brand is expected to produce approximately 300,000 units per year, currently, the $1.1 billion manufacturing facility is doing trial production. Currently the automaker’s Andhra facility is meant for…
Women’s clothing line, Raisin Global has recently appointed Bollywood actor Bhumi Pednekar as their brand ambassador. The Surat-based brand has its presence in more than 160 stores across India and available in metros and mini-metros totalling to 57 cities in the country. In a statement, Bhumi said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely.” Founders of Raisin, Vikash Pacheriwal and Vishal Pacheriwal said, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She…
Nike has recently announced its first footwear subscription service for generation Alpha, Nike Adventure Club. The service will enable kids to select Nike and Converse shoes “for the right-fitting shoe as their feet – and tastes – evolve.” The shoes are predominantly for consumers’ ages two to 10 years old, and along with the shoes, the subscription service comes with adventure guides, that has outdoor games and activities that parents can do with their kids. With social media and the average age of a child with their own cell phone, there is a dramatic increase in these services designed specifically…
Max Fashion, Dubai-headquartered Landmark Group’s fast-fashion brand is said to have partnered with Amazon India to launch its brand store on the e-commerce portal. The brand is all set to expand its distribution in the country. Director, category management, Amazon Fashion India, Mayank Shivam said that they have worked on several aspects of technology, design and content in order to improve the customer experience for the category as a whole. He said, “In the last few months, we completely updated the search experience on fashion including larger search images. We have an editorial team that works on a lot of…