Perfetti Van Melle India launches Center fresh 3 Layer Gum

Perfetti Van Melle expands Center fresh brand portfolio. In order to celebrate its 25th anniversary in India this year, the chewing gum brand has launched a new product — Center fresh 3 Layer gum.

The brand aims to strengthen its portfolio offerings in the ‘fresh breath’ space, with Southern superstar Samantha Akkineni as its brand ambassador.

Center Fresh’s TVC has been launched by Ogilvy India that features south actress Samantha Akkineni and internet celebrity Ayush Mehra.

Managing Director, Perfetti Van Melle India, Rajesh Ramakrishnan said, “Center fresh is one of our power brands in India. The brand enjoys immense love and trust with the Indian consumer. We plan to own the ‘fresh breath confidence’ space through multiple product offerings under Center fresh, which are tailored for different consumption occasions.”

With Center fresh 3-layer gum, the brand wants to cater to consumers who are looking for long lasting fresh breath experience, all through the day.