Max Fashion to launch online on Amazon

Max Fashion, Dubai-headquartered Landmark Group’s fast-fashion brand is said to have partnered with Amazon India to launch its brand store on the e-commerce portal. The brand is all set to expand its distribution in the country.

Director, category management, Amazon Fashion India, Mayank Shivam said that they have worked on several aspects of technology, design and content in order to improve the customer experience for the category as a whole.

He said, “In the last few months, we completely updated the search experience on fashion including larger search images. We have an editorial team that works on a lot of products to showcase a detailed story on the brand, including social media, and each of these are adding value to the overall experience.”