Author: Jamie Prescott

Bollywood actor Ranveer Singh has been appointed as the brand ambassador of JBL globally. Singh will be endorsing an exciting new range of JBL’s consumer audio products in the coming months. Also, he will be seen participating in a series of marketing initiatives to further strengthen JBL’s dominance in the country. Pradeep Chaudhry, Country Manager, Harman India, in a statement said, “No one can represent the true spirit and energy of JBL better than Ranveer Singh. His captivating personality, contagious drive and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing…

With the aim to reach consumers across the length and breadth of India, The Body Shop, global iconic and ethical beauty brand has appointed Shraddha Kapoor its newest brand ambassador and has launched its first-ever TVC with Kapoor.  The brand has positioned itself as an environment-friendly, cruelty-free and sustainable brand. With this, the brand believes that Kapoor is the right fit as she already supports environmental causes and animal rights. CEO – The Body Shop India, Shriti Malhotra said, “We strongly believe and propagate that beauty is not just about appearance, but is equally about who we are and our…

Edison Nation, Inc., is a multifaceted ecosystem that fosters innovation and drives IP, media and consumer products is all set to enter the health and wellness industry with their new brand Sol & Salud. Edison Nation will launch these products under their new Health and Wellness Brand – Sol & Salud. Sol & Salud embraces balancing the mind and body in order to achieve maximum health through its range of products. Part of its introductory product line will be a Himalayan salt lamp along with an essential oil diffuser. This lamp is said to have many health benefits such as…

A leading seafood exporter, Amalgam Group is all set to launch a range of frozen food items in India. The products would specifically target health-conscious people. The company has allegedly started with gluten-free rice roti and will soon be launching gluten-free parathas and chapatis. Some of its products are: organically grown green peas and sweet corn and coconut products obtained from organically-certified islands of Lakshadweep.  Chairman of Amalgam group, Abraham J Tharakan, in a statement said, “The objective is to position Buffet brand as the country’s first health-oriented frozen food range. The company has been in the forefront of export…

Summer Fridays’ CC Me Serum, which is the brand’s first skincare product that’s not a mask. CC Me Serum is a newer brand’s step to move out of the world of masking. According to the Summer Fridays social media account, the serum features two vitamin C and squalane derivatives, which act as a brightening product. The serum is meant for skin types with hyper-pigmentation and dark spots while imparting a gorgeous glow. The brand is now launched its website as well as in-stores and online at Sephora. CC Me’s main ingredient is vitamin c. The reasons vitamin C is used…

The cult US brand is nearly impossible to get your hands on in the UK but will soon be available on the high street After Fenty Beauty and The Ordinary, now US-favourite Morphe is set to launch in Boots next month. Morphe was founded in 2008, the brand is based out at the Los Angeles. Morphe’s bold products are now gaining popularity amongst ardent make-up lovers. Due to the brand’s regular appearances on various influencers’ social media channels it decided to launch in Boots next month. Social media has been a guiding light for the brand’s marketing strategy, it typically…

According to the reports, ICC has replaced former Indian skipper Rahul Dravid as the head coach of India A and U19 teams. Dravid has been appointed as the head of cricket at the National Cricket Academy (NCA), because of which he will no longer serve as the head coach of India A and U19 teams. However, Sitanshu Kotak and Paras Mhambrey have been named as head coaches of the India A and U19 teams, respectively. Reportedly, the appointment of the two has been made only for “next few months”. The 46-year-old was appointed as the head coach in the year…

Somany Ceramics Limited launches its new TVC campaign with brand ambassador Salman Khan and the tagline of the campaign is ‘Zameen se Judey.’ The new TVC is now live on Somany’s digital platforms and is scheduled to go on air in the coming week. Talking about the new TVC, The MD, Somany Ceramics Ltd, Abhishek Somany said, “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles,…

Patties Foods’ popular pie brand Four’N Twenty has appointed NBL All-Star Ben Simmons as its new brand ambassador. The NBL All-star, who was born in Melbourne, will have his name and image appear on all the product packs. Also, Simmons will be supporting the launch of new products in Australia and the US. Talking about the partnership, Simmons said, “I’ve grown up eating Four’N Twenty pies and I still love them. I am thrilled to be a global brand ambassador for this iconic Australian brand. There is nothing better than a Four’N Twenty pie.” General Manager of marketing and innovation…

Auto-tech platform, Truebil is set to launch its new inventory office in Navi Mumbai, Delhi and Bangalore respectively. The brand offers services that include comprehensive warranty and assured buy-back, to cater to its end-customers. The inauguration of the store is scheduled for the end of this month. The brand is taking this step in order to expand its base, serve customers better, and penetrate deeper in the cities. In a statement, co-founder, Truebil, Shubh Bansal said “Truebil has been extensively working towards strengthening its technology stack and expanding its business across geographies. The launch of these stores, we believe, will…