IHG Launches Franchise Sales in the U.S
IHG (InterContinental Hotels Group) has successfully launched franchise sales efforts for its newest brand—Atwell Suites—in the U.S. The upper-midscale hotel brand is all set to target an estimated $18-billion industry segment that has grown by 70% in the last four years.
Atwell Suites was first revealed in May 2019 in Las Vegas to thousands of IHG owners and operators at its Americas Investors & Leadership Conference.
Speaking about the launch, CEO, Americas IHG, Elie Maalouf said, “IHG’s brands are known and loved around the world, with the Americas region serving as the birthplace of the Holiday Inn and Holiday Inn Express brands, as well as Avid Hotels—the fastest brand launch in our history. The Atwell Suites brand builds on this track record of growth, value and innovation for owners, while offering guests something truly distinct in the growing upper-midscale segment.”